首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve. •Choose the best sentence fr
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve. •Choose the best sentence fr
admin
2010-01-28
58
问题
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve.
•Choose the best sentence from the opposite page to fill each of the gaps.
•For each gap 9-14,mark one letter(A-H)on your Answer Sheet.
•Do not use any letter more than once.
On the brink
The New York Times was once the best example of all that was great about American newspapers.Now it symbolizes the difficult situation the whole industry is fecde with.The Grey Lady’s circulation is tumbling down another 3.9%according to the latest data from America’s Audit Bureau of Circulations (ABC). (9) .
Pick almost any American newspaper company and you can tell a similar story.The ABC reported that for the 530 biggest daily newspapers,average circulation in the past six months was 3.6%lower than in the same period a year earlier.As for Sunday papers.it was 4.6%lower.Ad revenues are plunging across the board:by 22.3%at Media General,for example.In 2007 total newspaper revenues fell to$42.2 billion. (10) .
Much of this decline is being blamed on the rise of the internet,which offers free,round-the-clock coverage.What’s more,Internet has provided a new,better home for classified advertising,which was once the source of most newspapers’revenue. (11) .The number one cause is the troublesome housing market,which contributes a large slice of classified advedising.
Industry experts such as Lucas Rich Fine of Kent State University do not think that the Times is responding forcefully enough. (12) Mr.Fine also points out that although all newspapers are being affected by the internet,their ability to respond will probably depend on whether their audiences are national,metropolitan or local.The first category can afford to invest in distinctive international or business coverage,while the last can prosper by becoming’more intensely local’.But he fears that the big metropolitan newspapers may find themselves trapped in the middle.
Not all is lost,however. (13) .For instance,a number of newspapers are becoming’information and connection utilities’,through such offerings as local internet forums.The Pocono Record has renamed reporters’content managers’,since they oversee all the coverage of their beat,both in print and online,and get a bonus for higher web traffic.
The hero for industry optimists is Brian Tierney,a former publicrelations executive.Last year,he led a group of investors that borrowed heavily to buy Philadelphia’s two main dailies. (14) .He is also finding new ways to drum up advertising,such as introducing a business column sponsored by a local bank.
A.Certainly,it was not something to be sniffed at,but much less than the peak of$48.7 billion in 2000.
B.However,some of the fall in revenues is actual-ly due to the economic slowdown in America.
C.Its advertising revenues are down,too,12.5% lower in March than a year earlier.
D.He has since revived them with a vigorous marketing drive.
E.Nevertheless,as a major newspaper,it still boasts a welleducated readership.
F.Plenty of innovation is taking place,particularly at local papem.
G.‘Now is the time to beef up its business section,’he says.
H.Now it symbolizes the difficult situation the whole industry is faced with.
选项
答案
F
解析
本段首句“Nol:au is lost,however.”是个承上启下的句子。它相对于上一段的内容是一个转折关系,根据句意“然而,并非全盘皆输了”,我们有个预期,即空格中的内容是积极的、令人鼓舞的事情。此外,空格后面的句子具体举例说明一家报纸所进行的改革创新,所以此题答案非F莫属。
转载请注明原文地址:https://www.kaotiyun.com/show/CqKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
1.(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.StaffManagement:howtoachieveandmaintainhighm
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.MarketResearch:theimportanceofdoingmarketresearc
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
闸板防喷器应定期开关、试压,其连接螺栓应定期紧固,以()。
细胞膜外表面糖链可作为
钠泵的生理作用不包括
《企业所得税法》规定,财产保险公司、综合再保险公司和人寿再保险公司的保险保障基金余额达到公司总资产6%的,其缴纳的保险保障基金不得在税前扣除。()
甲股份有限公司(以下简称“甲公司”)为增值税一般纳税人,销售商品适用的增值税税率为13%。2×21年至2×23年发生的对外投资业务资料如下:(1)甲公司原持有A公司45%的股权。2×21年6月1日,甲公司以一批存货和银行存款90万元为对价再次取得
鼓励和批评是家长经常采用的教育方法。以下关于二者的描述正确的有()。
下列各句中,加下划线的成语使用不恰当的一项是()
淋哉跟瘀蘸鲮载根琳瘀脊癞根戴琳瘀簪癞
下列作品中都是莫泊桑创作的是:
下列关于标准模块与类模块的说法中不正确的是()。
最新回复
(
0
)