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  3. Pretty in pink; adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

Pretty in pink; adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It

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问题     Pretty in pink; adult women do not remember being so obsessed with the colour, yet it is pervasive in our young girls’ lives. It is not that pink is intrinsically bad, but it is such a tiny slice of the rainbow and, though it may celebrate girlhood in one way, it also repeatedly and firmly fuses girls’ identity to appearance. Then it presents that connection, even among two-year-olds, between girls as not only innocent but as evidence of innocence. Looking around, I despaired at the singular lack of imagination about girls’ lives and interests.
    Girls’ attraction to pink may seem unavoidable, somehow encoded in their DNA, but according to Jo Paoletti, an associate professor of American Studies, it is not. Children were not colour-coded at all until the early 20th century: in the era before domestic washing machines all babies wore white as a practical matter, since the only way of getting clothes clean was to boil them. What’s more, both boys and girls wore what were thought of as gender-neutral dresses. When nursery colours were introduced, pink was actually considered the more masculine colour, a pastel version of red, which was associated with strength. Blue, with its intimations of the Virgin Mary, constancy and faithfulness, symbolized femininity. It was not until the mid-1980s, when amplifying age and sex differences became a dominant children’s marketing strategy, that pink fully came into its own, when it began to seem inherently attractive to girls, part of what defined them as female, at least for the first few critical years.
    I had not realized how profoundly marketing trends dictated our perception of what is natural to kids, including our core beliefs about their psychological development. Take the toddler. I assumed that phase was something experts developed after years of research into children’s behaviour: wrong. Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularized as a marketing trick by clothing manufacturers in the 1930s.
    Trade publications counselled department stores that, in order to increase sales, they should create a "third stepping stone" between infant wear and older kids’ clothes. It was only after "toddler" became a common shoppers’ term that it evolved into a broadly accepted developmental stage. Splitting kids, or adults, into ever-tinier categories has proved a sure-fire way to boost profits. And one of the easiest ways to segment a market is to magnify gender differences—or invent them where they did not previously exist.
According to Paragraph 2, which of the following is true of colours?
选项 A、Colours are encoded in girls’ DNA.
B、Blue used to be regarded as the colour for girls.
C、Pink used to be a neutral colour in symbolizing genders.
D、White is preferred by babies.
答案B
解析 段落判断推理题。A．色彩被编码进入少女们的基因之中。可理解为，少女天生喜爱颜色。由第二段第一句可排除A。B．蓝色过去常常被当做代表少女的颜色。C．粉红色在象征性别时曾经是一种中性色彩。与原文不符，排除。D．白色更被孩子所喜爱。与原文不符，排除。因此，B正确。
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