首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro
admin
2017-05-22
53
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位,卡路里) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns, considering fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
The passage tells us that______.
选项
A、sometimes advertisements really sell what the consumer needs
B、advertisements occasionally force consumers into buying things they don’ t need
C、the buying motives of consumers are controlled by advertisements
D、fire insurance is seldom a worthwhile investment
答案
A
解析
题干意为“文章告诉我们…”。文章第一段就说明广告既有消极的一面又有积极的一面。第三段的例子可以看出广告的积极性就表现在它能够满足消费者的真正需求。故选A。
转载请注明原文地址:https://www.kaotiyun.com/show/BUaK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
Oneclassofwordscanbelearned______.Thewordsconcerningeverydaylife______.
Ineverycornerofthestreet,youcaneasilyobserveconsumers’happybuying,whichdemonstratestheirgoodwishforthenewyear
A、Twoyears.B、Halfayear.C、Oneandahalfyears.D、Oneyear.D该题为事实细节题。原文中有人问Amy在人事部干了多久,他的回答是“aboutayear”。
Doyouagreethatitisimportanttomakeyourself(understand)______
Iftheirmarketingteam(success)______,theywillincreasetheirprofitsby20percent.
Whatdoesthispassagemainlydescribe?Howto______.Howmuchdifferenceofmarginbetweenthetopandthebottom?
Hewasn’tkeen______buyingacar,butwetalkedhimintoit.
Theydecidedtotakesomeactions______thesituationturnedtoobad.
Wehavelittlechancetodiscussproblemwiththeteachersconcernedortodomorethanglanceatthebooksbeingused。
Onceatravelerwasridingintherain.Hewaswetandcoldwhenhereachedacountrytan.Theinnwasso【T1】______withpeoplet
随机试题
根据发型的特点,人们通常把发型分为_____大类。
哪支动脉经棘孔入颅腔()
甲15岁,精神病人。关于其监护问题,下列表述正确的是()
引起右上腹胆绞痛及黄疸的最常见的原因是
下列不属于借款合同的主要法律特征是()。
购买理财产品属于理财顾问业务流程中()步骤的内容。
已知某企业为开发新产品拟投资建设一条生产线,现有甲、乙、丙三个方案可供选择。甲方案的现金净流量为:NCF0=-1000万元,NCF1-7=250万元。乙方案在建设起点用800万元购置不需要安装的固定资产,税法规定残值率为10%,使用年限6年,直线法计提折旧
下列排序方法中,最坏情况下比较次数最少的是
数据库设计过程不包括()。
WhatkindofroomdoesWilliamWoodswant?
最新回复
(
0
)