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  3. Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home compute

Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home compute

admin2014-01-17  63
问题      Intel Corp. will try to liven up the drab desktop PC later this year with new technology that will help convert the home computer into an entertainment hub, but advertising and technology ex- pelts say such a product will be tough to market. Intel, the world’s largest chip maker, is keeping details of the technology under wraps. It will introduce a set of chips with a new brand name in the third quarter.
     Analysts say the chip bundle and software will transform the PC into an all-purpose multimedia device designed to function as a CD and DVD player, digital video recorder, game console, as well as a machine for traditional data processing and Internet access.
     Consumers, however, may not rush to give up their current desktop computers——cheap, straightforward, and in the comer    for these glossier devices. "It’s a market on the come, but it ain’t here yet," said Jack Trout, a brand consultant who has worked with Intel and IBM. "Is anybody really sure that people want to do all this multi-tasking ( on a PC) ?"
    The new brand will be just the tip of the spear as Intel goes after the estimated $ 200 billion market for consumer entertainment electronics and media. Intel recently formed a digital home unit to develop chips for living room electronics and launched a "Digital Joy" campaign with Microsoft Corp. to demonstrate Pc-based entertainment devices in U. S. shopping centers. The chip maker also recruited Eric Kim, an executive of South Korea’s Samsung Electronics, as its marketing director, and split with longtime ad agency Euro RSCG.
    Agencies from the top three advertising groups——Omnicom , WPP and Interpublic——are vying for the estimated $ 300 million account, and sources familiar with the review said Intel wants ideas to promote the digital home. Opposing Intel’s bid will be traditional consumer electronics makers, such as Sony Corp., whose new PlayStation 3 is rumored to be much more than a game system, handling many of the tasks that Intel wants to put in the PC.
In paragraph four, "the tip of the spear" means _________.
选项 A、Intel is going to compete with IBM in all aspects
B、More new brand of PCs developed by the Intel will come to the market later.
C、Intel is going to donate gardening seeds to the PC users.
D、Desktop computers will be better sold than laptops.
答案B
解析 词汇题和推理题。文章第四段第一句“The new brand will be just the tip of the spear as Intel goes after the estimated $200 billion market for consumer entertainment electronics and media．”的意思是：新产品只是一系列产品的第一个，因为英特尔的目标是占领据估计价值2，000亿美元的电子和媒体消费市场。“the tip of the spear”的意思是“新长出来
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