2. 外语
  3. When Vice President Cheney spoke last year at Westminster College, its president, Fletcher Lamkin, expected a foreign policy add

When Vice President Cheney spoke last year at Westminster College, its president, Fletcher Lamkin, expected a foreign policy add

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问题    When Vice President Cheney spoke last year at Westminster College, its president, Fletcher Lamkin, expected a foreign policy address. Winston Churchill delivered his historic "Iron Curtain" speech there, and the school has hosted speeches by other foreign leaders.
   To Lamkin’s surprise, Cheney delivered a speech against Sen. John Kerry.
   Lamkin, a retired Army brigadier general(准将) and the former dean of academics at West Point, felt he had been misled. He e-mailed the college community to express his disappointment and said that in the interest of balance, he would offer Kerry a chance to speak. Very quickly his email made its way to the national media, and Lamkin found himself in the middle of a coast-to-coast quarrel. Lamkin says he was portrayed as "another college president trying to liberalize his students, and another president who is trying to poison tile minds of students and turn them into flaming liberals."
   Lamkin needed help in handling the criticism. So, like a growing number of administrators caught up in controversy, he turned to a specialist in crisis management for advice on how to explain his actions to the press and public in a clear and simple way.
   There are no data on how often colleges use crisis managers, but those in the field say that in a world of emails, blogs and wall-to-wall news coverage, demand is increasing. Christopher Simpson, who assisted Lamkin, says a recent crisis conference he hosted drew representatives of 70 institutions, more than expected.
   Earlier this year, the University of Colorado turned to Simpson for help. But his hiring led to a short-term controversy of its own, in large part because he is being paid ＄350 an hour. Typically, crisis consultants charge ＄2,500 to ＄3,500 a day. Simpson has since signed a＄150,000 one-year contract to assess the university’s public relation needs and help improve its discolored image.
   Not everyone is enthusiastic about crisis consultants. Linda Gray, assistant vice president at the University of Central Florida, says that "to a certain extent, the worse the crisis, the closer to home you should deal with it." Gray, who was in charge of public relations at the University of Florida when a serial killer murdered several students in 1990, says, "You ought to be dealing with the crisis, not explaining things to somebody else."
What is the best title for the passage?
选项 A、Cheney’s Speech at Westminster University
B、President Lamkin’s Troubles
C、The University of Central Florida
D、New Job in Colleges; Crisis Consultant
答案D
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