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  3. On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Al

On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Al

admin2014-12-26  95
问题     On November 16th a number of well-known musicians were on hand to help mark the launch of Google’ s new online music service. Although the internet giant is not planning to snap any necks, it would dearly like to break the vice-like grip that Apple has on the $6.3 billion a year digital-music business thanks to the success of its iTunes online store and devices such as the iPod. But doing so will not be easy.
    Google’s decision to launch its own music store is the latest firing in a wider conflict being waged by the giants of the tech world. Like spiders spinning vast webs, Apple, Amazon and Google are doing their best to create huge "ecosystems" of tightly linked electronic devices and online services that trap consumers and discourage them from switching to rivals’ offerings. Digital music has a special place in these systems because of its popularity and because Apple has shown that it can be a money-spinner too.
    Hence Google’s determination to take on Apple and Amazon, which is also developing an online-music business of its own. Earlier this year, Google launched Music Beta, a service limited to the American market that lets consumers upload songs to a digital "locker" on its servers and then listen to them on any PC with a web connection or any mobile device using the search firm’s Android operating system. This service will form part of the company’s broader Google Music offering. Another element of this is a new online music store that will be put in the Android marketplace.
    Although it is a latecomer to the music market, Google hopes other bits of its ecosystem will help close the gap with its big rivals. In particular, it is betting that the rapid spread of Android devices will create a huge audience, and it will use its social network, Google, to help to drive sales: users who buy individual songs or entire albums from Google’ s digital store will be able to let their friends on Google play the same music once without having to pay for it. Google is also offering some songs from bands such as The Rolling Stones and Coldplay free in a bid to get people to try its new service.
    These advantages are not to be sniffed at. But they cannot disguise several weaknesses in Google’s strategy. The biggest weakness of these is that it has been unable to strike deals with all of the companies that dominate the music industry. The firm has signed agreements with Universal Music Group, EMI Group(which Universal has just signed a deal to buy)and Sony Music Entertainment, but has been unable to do so with Warner Music Group.
What’s the new project of Google according to the passage?
选项 A、A new online retailer.
B、An iPod.
C、On line music service.
D、The iTunes online store.
答案C
解析 细节题。根据题目问的是谷歌的新项目，可以定位到第一段中的OnNovember 16th a number of well-known musicians were on hand to help mark thelaunch of Google’s new online music service，由此可以直接看出新项目是发行新的在线音乐服务。因此，正确答案是C。
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