2. 考研
  3. Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

admin2022-01-04  79
问题     Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
    The top 100 are collectively worth $2.6 trillion, the firm【C5】________Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
    Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
    Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C15】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
    Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________, is Prada, whose brand value【C20】________63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C15】
选项 A、attributed to
B、disposed of
C、resorted to
D、profited from
答案D
解析 本句讨论很多大赢家(即品牌价值提升的企业)与其新兴市场的增长的关系，下文列举Brahma、腾讯和Zara来进一步解释。从这三个例子可以推断出它们是从新兴市场的增长中获益的，故选择D项profited from“获益于”。A项attributed to“归功于”，但本句并未提及大赢家们把何事归因于新兴市场的增长。B项disposed of“处理”不能与growth“增长”搭配。C项resorted to“求助于”，代入后句子不通顺。
转载请注明原文地址:https://www.kaotiyun.com/show/AyY4777K
0

考研英语二

相关试题推荐
随机试题
最新回复(0)