首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
Communication with Customers Online Until the late 1940s, when television began finding its way into American homes, compani
admin
2011-01-05
84
问题
Communication with Customers Online
Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent (出现) of television brought about a revolution in promoting products and services. Between 1949 and 1951 , advertising on television grew 960 percent. Today the Internet is once again transforming promotion. By going online, companies can communicate instantly and directly with prospective customers. Promotion on the World Wide Web includes advertising, sponsorships and sales promotions like contests and coupons. In 1996, world wide web advertising revenues reached $ 300 million.
Effective online marketers do not merely transfer hard-copy ads(平面广告) to cyberspace. Successful sites blend promotional and non-promotional information, indirectly delivering the advertising messages. To encourage visitors to their sites and to create and cultivate customers’ loyalty, companies change information frequently and provide many opportunities for interaction.
One of the best online promotion web sites is the Ragu Web site. Here visitors can find thirty six pasta recipes, take Italian lessons, and view an Italian film festival. But they will find no traditional ads. So subtle is the mix of product and promotion that visitors hardly know an advertising message has been delivered. SEGA of America, maker of computer games and hardware, uses its Web site for a variety of different promotions, such as introducing new game characters to the public and supplying Web surfers the opportunity to down load games. Sega’ s home page averages 250, 000 visitors a day. To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visits by 15 percent. Online participants in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product loyalty and helped the company know its customers better.
Now, to target specific Internet users, an increasing number of companies are using "push" technology which automatically delivers customized (按客户要求制造的) news and other information to users’ computers when they log onto the Internet. Although organizations like Nielsen Media Research are developing technologies to enhance audience measurement and tracking, it remains difficult to assess how many times the same person looks at an ad and who that person is. Although online promotions can be glamorous and sophisticated, they are not perfect. For a well-designed marketing mix, industry experts advise companies to use the Internet as a supplement to other advertising media.
Netscape is an influential web site which is visited by millions of people.
选项
A、Right
B、Wrong
C、Not mentioned
答案
A
解析
本题给出的信息是正确的。文章中第三段提到:“To heighten interest in the site, SEGA bought an advertising banner on Netscape, thereby increasing site visitors by 15 percent.”由此我们可以推断出,网景是一家非常有影响力的网站,浏览网景网页的人们看到了SEGA的广告有些就会进一步登陆其网站,这样就为SEGA多带来15%的访问者。
转载请注明原文地址:https://www.kaotiyun.com/show/AnQd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
SomeThingsWeKnowaboutLanguageManythingsaboutlanguageareamystery,andmanywillalwaysremainso.Butsomethings
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofil
AHealthProfileAhealthprofileisaportraitofallofthefactorsthatinfluenceyourhealth.Todrawyourhealthprofil
A.beforethecancercellsspreadelsewhereB.themorechancesofdyingofX-rayradiationhewillhaveC.whatismostrespons
NewChangesinAmericanLifeOnceitwaspossibletodefinemaleandfemaleroleseasilybythedivisionoflabor.Menworke
AborntobemoreintelligentorlessintelligentBhaveabetterchancetodevelophisintelligenceCtaughttobemoreintelli
AborntobemoreintelligentorlessintelligentBhaveabetterchancetodevelophisintelligenceCtaughttobemoreintelli
InternetShoppingInternetshoppingisanewwayofshopping.Nowadays,youcanshopforjustaboutanythingfromyourarmch
Iwasn’tqualifiedforthejobreally,butIgotitanyhow.
GeologyandHealthTheimportanceofparticularmetalsinthehumandiethasbeenrealisedwithinthepastfewdecades,and
随机试题
合作源于竞争,竞争强化合作。
患者,女,38岁。春暖花开季节,哮喘易发作,昨天看电影时银幕上出现满园春色,该患者突然哮喘发作。主要的护理措施应是
可在显微镜下观察到分泌细胞因子的细胞检测方法是
涉嫌抢劫罪的张某在审查起诉期间准备委托辩护人,下列人员中,谁可以接受委托作他的辩护人?
乙施工单位的( )依法对本单位的安全生产全面负责。根据《建设工程安全生产管理条例》规定,两单位从事危险作业人员的意外伤害保险费应当( )支付。
背景天津某单层钢结构厂房工程,基础部分采用锤击打入预应力管桩、部分采用泥浆护壁灌注桩。桩承台上预埋地脚螺栓与钢柱连接。预应力管桩打入过程中,发现桩身突然倾斜错位,经查桩尖处土质条件没有特殊变化,而贯入度突然增大;同时,当桩锤跳起后,桩身随之出现回弹现象
试述X6132型机床由哪几部分组成及各部分的作用。如某工厂对一台X6132型机床进行了大修理,其结果如表所示。对加工后的试件进行了检验,确定其工作精度指数为0.9,问该机床大修质量是否合格?
借款人的还款能力出现明显的问题,依靠其正常经营收入已无法保证足额偿还本息,即使执行担保,也可能会造成一定损失的贷款称为可疑贷款。()
某公司发行普通股股票600万元,筹资费用率5%,上年股利率为14%,预计股利每年增长5%,所得税税率33%,该公司年末留存50万元未分配利润用作发展之需,则该笔留存收益的成本为()。
阅读下列短文,回答下列题。不像诸如行星的运动、光的行进等物理现象,有生命的东西的行为从未归纳为严格的自然规律,也许永远不会。有许多人坚持,对人类行为的研究不可能成为一门真正的科学,也就是说不能在普遍的自然规律的基础上来解释和判断任何给定情势下的人
最新回复
(
0
)