首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impos
Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impos
admin
2013-03-25
73
问题
Advertising is a form of mass selling, and it is employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities and its aim intended to persuade the public.
Advertising techniques range complexly from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its simple beginnings in ancient times, advertising has turned into a worldwide industry. In the U.S. alone in the late 1980s, approximately $120 billion was spent in a single year on advertising to influence the purchase of commodities and services. Advertising falls into two main categories: consumer advertising, directed to the final purchaser, and trade advertising, in which the appeal is made to dealers through trade Journals and other media.
Both consumer and trade advertising employ many specialized types of commercial persuasion. A relatively minor, but important, form of advertising is institutional advertising, which is designed mainly to build prestige and public respect for particular business concerns as important institutions. Each year millions of dollars are spent on institutional advertising.
Another minor, but increasingly popular, form of advertising is cooperative advertising. For example, makers of milk, of pie, and of sausages sometimes jointly advertise this combination as an ideal cold-weather breakfast.
Advertising may be local, national, or international in scope. The rates charged for the three different levels of advertising vary sharply, particularly in newspapers.
选项
答案
Advertising is a form of mass selling。
解析
从文章第一句和全文中心得出。
转载请注明原文地址:https://www.kaotiyun.com/show/AbeK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
—Iusuallygotherebybus.—Whynot______bytrainforachange?
Whomisthebookprimarilyaddressedto?Totheforeignersengagedin______whowanttoreadbooksontheirsubjectinEnglish.
Igaveheraninnerstrengthtoendurechildbirthandthe(reject)______thatmanytimescomesfromherchildren.
PLRAirConditioningCenter27WestStreetPlainesCityLAAmerica50705March6,2004Ms.LiChunhua,PresidentNewEraEnginee
PLRAirConditioningCenter27WestStreetPlainesCityLAAmerica50705March6,2004Ms.LiChunhua,PresidentNewEraEnginee
Ithasbeenmorethensixmonthssincewelasthadtheopportunitytoserviceyourcar,andwe’vemissedyon.Soweareinviting
Itisapopularideathattechnologywillplayakeyrolein(shape)______futurelifestyles.
A—Threegoldmedalsinone"Dynasty"—TheSino-FrenchJointVentureWineryLtd.B—"MaxwellHouse"instantcoffee—goodtothelast
A、It’salmosttimeforlunch.B、Onlyafewstrawberrieswillbeeatenatlunch.C、Therearejustenoughstrawberriesforlunch.
Mary(study)______Englishontheradioeverymorning.
随机试题
下列选项中,是刺五加的主治病证的是()。
早期妊娠诊断可通过放免法测定()
组成挥发油的主要成分是
乙向甲借款10万元,丙又欠乙货款10万元,经过协调由丙直接向甲偿还。下列表述甲、乙、丙相互关系及性质的选项中哪些是正确的?
某工程合同价款为1500万元,施工工期312天,工程预付款为合同价款的25%,主要材料、设备所占比重为60%,则预付款的起扣点为()万元。
镁质耐火材料常用于有色金属火法冶炼中,主要因其抵抗()物质的侵蚀能力较好。
根据政府管制的类型划分,产业政策中的政府行政管制形式通常包括( )。
下列各项收入中,可以不计入企业所得税应纳税所得额的是()。
2×21年2月5日,甲公司资产管理部门建议管理层将一闲置办公楼用于对外出租。2×21年2月10日,董事会批准关于出租办公楼的议案,并明确出租办公楼的意图在短期内不会发生变化。2×21年2月20日,甲公司与承租方签订办公楼经营租赁合同,租赁期为自2×21年3
某公司计划在四个候选城市投资3个不同的项目,且在同一城市的投资项目不超过2个,则该公司有多少种备选的投资方案?()
最新回复
(
0
)