首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2015-08-19
58
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The
media
are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to______.
选项
A、serve customers
B、beautify the product
C、promote the sale
D、arouse suspicion
答案
C
解析
从短文第一段第一句Advertisement…to buy or sell goods or services.可知广告的作用是推动销售。
转载请注明原文地址:https://www.kaotiyun.com/show/ARYC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Somepeopleseemtothinkthatsportsandgamesareunimportant.TheyliketowatchTVathome,gotothecinema,orsleep.【21】i
Sometimeschildrenhavetrouble______factfromfictionandmaybelievethatsuchthingsactuallyexist.
IwaswonderingthroughthestreetwhenIcaughtsightofastrangestore;therewasn’tanythingbutemptyshelvesatoneendof
Notlongago,Ihadmyfirston-linechat.Ithoughtitwouldbe【56】because.Ihaveheardsomanypeople【57】itinthatway.But
TheChinesehaveusedamethodcalledacupuncture(针炙)toperformoperationsforabout4,000yearswithoutputtingthepatientto
Tousitseemssonaturaltoputupanumbrellatokeepthewateroffwhenitrains,butactuallytheumbrellawasnotinvented
Americansareproudoftheirvarietyandindividuality,yettheyloveandrespectfewthingsmorethanauniform,whetheritis
DuringtheOlympicGames,peoplefromallovertheworldcometogetherinpeaceandfriendship.ThefirstOlympicGamesthatwe
Onefriendoncesaidtome,"Doyouknowthatmostcollegestudentscan’tevenputsemi-colons(分号)intherightplace?"Emphatic
Readthefollowingdialogueandtrytofillupthegapswithproperwords,phrases,orsentences.Customer:【56】,butcouldy
随机试题
左心室血液流入
某项目要从国外进口一种原材料,原材料的CIF(到岸价格)为150美元/吨,美元的影子汇率为6.5,进口费用为240元/吨,请问这种原材料的影子价格是()。
为开发、利用、节约、保护水资源和防治水害,在流域范围内制定的防洪、治涝、水资源保护等规划属于()。
下列关于基金份额分拆、合并的说法,错误的是()。
()一般为旅行社的正式职员。
新课程的核心理念是()
WHOwasthefirstmodernartist?HowaboutGiorgione?(46)Afar-fetchednotion,perhaps,butthisRenaissanceVenetianrevolutio
HaveyouevernoticedacertainsimilarityinpublicparksandbackgardensinthecitiesoftheWest?Aubiquitouswoodlandmix
Attheturnofthe20thcentury,DutchphysicianChristiaanEijkmanshowedthatdiseasecanbecausednotonlybymicroorganism
NowwetraveltothenorthcentralpartoftheUnitedStates.WeareinthestateofSouthDakota.Thelandisbigandmostlyfi
最新回复
(
0
)