首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to
admin
2015-08-19
60
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The
media
are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumers’ interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producers or by the customers. Since every advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customers who pay for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customers pay less.
It is difficult to measure exactly the influence of advertisement on increasing demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businessmen would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to______.
选项
A、serve customers
B、beautify the product
C、promote the sale
D、arouse suspicion
答案
C
解析
从短文第一段第一句Advertisement…to buy or sell goods or services.可知广告的作用是推动销售。
转载请注明原文地址:https://www.kaotiyun.com/show/ARYC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Tousitseemssonaturaltoputupanumbrellatokeepthewateroffwhenitrains,butactuallytheumbrellawasnotinvented
1don’tthinkitisanyuse______thismatteranyfurther.
Somepeopleseemtothinkthatsportsandgamesareunimportant.TheyliketowatchTVathome,gotothecinema,orsleep.【21】i
Somepeopleseemtothinkthatsportsandgamesareunimportant.TheyliketowatchTVathome,gotothecinema,orsleep.【21】i
AustraliaisnearlyaslargeastheUnitedStates,butmostofitistoodryforpeopletolivein.Aroundthisdrypartarelar
Tomisthemanwhoalwaysdoes______besteveninthemostdifficultsituation.
Morethan6,000childrenwereexpelled(开除)fromUSschoollastyearforbringinggunsandbombstoschool,theUSDepartmentof
IwaswonderingthroughthestreetwhenIcaughtsightofastrangestore;therewasn’tanythingbutemptyshelvesatoneendof
EveryoneusestheexpressionsAMandPM.Butdoyouexactlyknowwhattheymeanandhowtheycameintobeing?Asyouknow,t
Mygrandmaisawitnessofallthechanges.She______herefornearlyacentury.
随机试题
国际物流信息系统
红色滤光片治疗弱视的原理是
建筑物内采用高位水箱调节的生活给水系统时,水泵的最大小时出水量应()最大小时用水量。
学习者为了提高学习效果和效率,有目的、有意识地制订的学习方案是()。
在一起杀人案的现场,侦查人员发现了一封遗书,根据遗书记载的内容,侦查人员推断出死者的家庭、身份,同时,又根据笔迹确定.推断出此遗书确实是死者所写。本案中的遗书属于哪种证据?()
碳信用又称碳权,指在经过联合国或联合国认可的减排组织认证的条件下,国家或企业以增加能源使用效率、减少污染或减少开发等方式减少碳排放.因此得到可以进入碳交易市场的碳排放计量单位,一个碳信用相当于一吨二氧化碳排放量。某燃煤发电厂去年碳排放额超标,根据上述定义,
以下翻译家中()没有翻译过莎士比亚作品?
以下有关帧中继网的描述中正确的是(11)。
Directions:Usingtheinformationinthetext,completeeachsentence6-10,withawordorphrasefromthelistbelow.Foreach
ThepressurecausesAmericanstobeenergetic,butitalsoputsthemunderaconstantemotionalstrain.
最新回复
(
0
)