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  3. Products Advertising The company you work for is undertaking an advertisement. It is obvious that advertisement is closely linke

Products Advertising The company you work for is undertaking an advertisement. It is obvious that advertisement is closely linke

admin2016-09-23  69
问题 Products Advertising
The company you work for is undertaking an advertisement. It is obvious that advertisement is closely linked to the marketing of products.
You have been asked to advertise the product and find out whether our advertisement has made a good impression on the customers.
Discuss the situation together, and decide:
- how to advertise the product
- how to find out whether our advertisement has made a good impression on the customers.
选项
答案A: According to history, advertisement has made a great contribution to modern business, and it is one of the absolutely necessary methods to increase sales volume. So what kind of ways do we have to use to advertise a product? B: Yeah, in my opinion, advertising the product on TV is a common way, and it’s certainly a useful way. People can be influenced unobtrusively when they are waiting for their favourite TV programmes, and the vivid image may evoke their desire of buying the products. A: Well, it’s great. What else? What should we do if the product is not suitable for TV? B: OK, to advertise it on magazines and newspapers will be on the top of my list, if what we will advertise demands the space or capacity of a printed page. They will be our optimal choice, and advertisement for house selling is a typical example. A: That’s great. But what should we do if we want to pay less money while gaining more? B: So, I am sure that we can use the Internet, a promising medium which attracts more and more people’s attention. A: Well, in order to choose the right form of advertisement we should know which is the most effective. What’s your ways? B: Just by asking customers! To hand out some questionnaires is the most practical method in my view. A: That’s good! And anything more? B: We could compare the sales volume with what was in the corresponding period of time to work it out. A: It is the point.
解析     本次讨论的任务是决定如何做广告以及如何弄清广告是否给客户留下好印象。根据要求决定的要点1“如何为产品做广告”，我们可以结合以下三个方面：电视广告宣传(advertise on TV)、报纸杂志宣传(advertise on newspapers and magazines)和网络宣传(advertise on websites)展开讨论。根据要求决定的要点2“如何弄清广告是否给顾客留下好印象”，可以针对以下措施来讨论：问客户得知该产品的途径(ask customers where they learn about it)；观察同期销售额的对比(compare the salesvolume with what was in the corresponding period of time to work it out)。
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