首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what
admin
2013-01-12
72
问题
What do consumers really want? That’s a question market researchers would love to answer. But since people don’t always say what they think, marketers would need direct access to consumers’ thoughts to get the truth.
Now, in a way, that is possible. At the "Mind of the Market" laboratory at Harvard Business School, researchers are looking inside shoppers’ skulls to develop more effective advertisements and marketing pitches. Using imaging techniques that measure blood flow to various parts of the brain, the Harvard team hopes to predict how consumers will react to particular products and to discover the most effective ways to present information. Stephen Kosslyn, a professor of psychology at Harvard, and business school professor Gerald Zaltman, oversee the lab. "The goal is not to manipulate people’s preferences," says Kosslyn, "just to speak to their actual desires. "The group’s findings, though still preliminary, could radically change how firms develop and market new products.
The Harvard group use position emission topography (PET) scans to monitor the brain activity. These PET scans, along with other non-invasive imaging techniques; enable researchers to see which parts of the brain are active during specific tasks (such as remembering a word). Correlations have been found between blood flow to specific areas and future behavior. Because of this, Harvard researchers believe the scans can also predict future purchasing patterns. According to an unpublished paper the group produced, "It is possible to use these techniques to predict not only whether people will remember and have specific emotional reactions to certain materials, but also whether they will be inclined to want those materials months later. "
The Harvard group is now moving into the next stage of experiments. They will explore how people remember advertisements as part of an effort to predict how they will react to a product after having seen an ad. The researchers believe that once key areas of the brain are identified, scans on about two dozen volunteers will be enough to draw conclusions about the reactions of specific segments of the population. Large corporations — including Coca Cola, Eastman Kodak, General Motors, and Hallmark — have already signed up to fund further investigations.
For their financial support, these firms gain access to the experiments, but cannot control them. If Kosslyn and Zaltman and their team really can read the mind of the market, then consumers may find it even harder to get those advertising jingles out of their heads.
Which of the following is NOT true according to the passage?
选项
A、Sometimes people will conceal what they think when being questioned by the market researchers.
B、Stephen Kosslyn and Gerald Zaltman overlook the experiments and criticize the purpose of the study.
C、Harvard researchers have found the corresponding relations between people’s brain and behavior.
D、There are many large organizations endorsing and financing the Harvard group’s further investigation.
答案
B
解析
本题可参照原文的“Stephen Kosslyn,a professor of psychology at Haryard,and business school professol Gerald Zaltman,oversee the lab. ”oversee是“监视、检查”的意思,而B项overlook意为“忽视、忽略”,含义相反。
转载请注明原文地址:https://www.kaotiyun.com/show/9k9O777K
0
考博英语
相关试题推荐
Atradegroupforliquorretailersputoutapressreleasewithanalarmingheadline;"MillionsofKidsBuyInternetAlcohol,La
Thegovernmentrecentlypresentedanambitiousplantotackletheviolenceand______thatfollowwhentoomanypeopledrinktoo
Larrydoesnothavetoworryabouthisnewly-boughtcar,becausehehas______itagainstaccident,theftandfire.
Thechangesregardingthelearningofaforeignlanguageshouldhavesomebearingonthe______i.e.theclassroom,whereweare
DuringthefirstyearthatMr.WordsworthandIwereneighbours,ourconversationsturnedfrequentlyonthetwocardinalpoints
HowtoGetPreservedasaFossil56.Unfortunatelythechangesofanyanimalbecomeafossilarenotverygreat,and57.the
Linguistshaveunderstoodfordecadesthatlanguageandthoughtarecloselyrelated.Humansconstructrealityusingthoughtand
A.Studythefollowingpicturecarefullyandwriteanessayofabout250-300words.B.Youressayshouldmeettherequireme
Thisisnottheright______toaskformyhelp;Iamfartoobusyeventolisten!
Itisfrequentlyassumedthatthemechanizationofworkhasarevolutionaryeffectonthelivesofthepeoplewhooperatethene
随机试题
Intheirlastmomentbeforetheflighttookoff,Iheardafathersayingtohisdaughter,"Iloveyou,Iwishyouenough."Thed
表现为心理活动的动力特征人的各种稳定的心理特征的总和
下列关于内伤头痛,说法错误的是()。
甲市某县环保局与水利局对职责划分有异议,双方协商无法达成一致意见。关于异议的处理,下列哪一说法是正确的?
因出售、转让等原因产生的固定资产处置损失,应记入()科目。
_______国防和军队改革,_______军事战略指导,_______现代军事力量体系。填入画横线部分最恰当的一项是:
根据所给资料,回答。2011年,江西省完成道路运输业投资341.98亿元,比2002年增加250.61亿元。全省公路总里程达到146618公里,比2002年增加85922公里,其中,高速公路里程从2002年的666公里增加到3603公里,新增2937公里
根据我国相关法律的规定,()的行政处罚只能由法律加以设定。
A、 B、 C、 D、 B原数列可变化为。分母是自然数列;分子是公比为一2的等比数列。
甲与某影楼约定,影楼免费为甲拍摄艺术照,同时有权选择其中的一套照片用于制作影楼的宣传画册。后甲发现自己的照片出现在某整容医院的广告中。经查,该照片系整容医院从影楼购得。根据法律规定()。(2011一法专一30)
最新回复
(
0
)