2. 外语
  3. Read the article below about planning for exhibitions. Choose the best sentence from the list A-G to fill each of the gaps. For

Read the article below about planning for exhibitions. Choose the best sentence from the list A-G to fill each of the gaps. For

admin2012-07-04  92
问题 Read the article below about planning for exhibitions.
Choose the best sentence from the list A-G to fill each of the gaps.
For each gap (8-12), mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
There is an example at the beginning, (0).
                    Tips for Attending a Trade Fair
    A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive. (0) G
    A standing manager should be appointed from the start.
    If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.
    Forward planning of budgets is essential. (8).............
    A trade fair is an ideal and highly effective platform for new product launches.
    (9) ............. Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.
    Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10) .............
    (11)............. The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.
    Judy Coulter, Marketing Director of ADC Exhibitions says: "We realize how important it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12)............. "
A Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.
B Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.
C Research by the Exhibition Marketing Group shows that 61 % of visitors are attracted to exhibitions by new products and technology.
D The costs of exhibition space, transportation, and other related issues need to be considered well in advance.
E The success of any show is greatly influenced by the way exhibitors market themselves.
F A number of exhibition organizations also provide free guides and services.
G A number of fundamental decisions should be taken in advance.
选项
答案E
解析 E选项意思是：任何一个展出的成功很大程度上还是取决于展出者以何种形式来宣传自己。这句话和文中最后Judy Coulter的另外几句合为一个整体，强调的是参展者自身的准备和努力，恰到好处。故选E。
转载请注明原文地址:https://www.kaotiyun.com/show/9QoO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)