首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The interview is conducted to discuss the significance of sales figures in recession and At times of falling sales, high street
The interview is conducted to discuss the significance of sales figures in recession and At times of falling sales, high street
admin
2010-08-20
70
问题
The interview is conducted to discuss the significance of sales figures in recession and
At times of falling sales, high street shops are
W: Hello, Mr. Hall. It’s nice to have you here with our listeners and talk about sales in recession today.
M: It is my honor, Miss Scott.
W: So, what do you think of sales figures?
M: Well, sales figures are very important indicators often used as evidence of the general health of the economy. In a recession, any rise in high street sales is usually quoted by government ministers as evidence of the increase in consumer confidence that is the first step on the road back to economic growth.
W: Really?
M: Yes. In free market terms, sales figures reflect the state of local market forces at any one place and at any one time. They show the amount of a product that the public wants to buy at the current price.
W: I see.
M: To a large extent, this is true. At times of falling sales, high street shops are forced to reduce prices-with out-of-season sales, special offers and even “closing down” sales. Newspapers are full of advertisements for special offers on consumer durables, cars, for example, or computers and video recorders.
W: Then what is the reason of price reduction for these goods?
M: The reason why these goods become the ones that are most frequently discounted in times of recession is that they are the most expensive in terms of their opportunity cost. Opportunity cost is their relative value to buyers compared to the value of alternative goods and services on which they may want to spend that same amount of money. If you have the money, you can buy a CD player or go on a short holiday, but you cannot do both.
W: Interesting.
M: Even more important, perhaps, is the consumer’s fear of his or her personal future. In recessions come job losses, with job losses comes an increased reluctance to spend. It is expensive luxuries such as videos that are the first items to be cut from household budgets. People feel the need to save against the possible future loss of income. In recessions, a greater proportion of the public’s income is saved than in times of economic growth.
W: That is true. Then this must exert some effect on manufacturers?.
M: Certainly. The effect of all this on manufacturers can easily be seen. Falling sales lead to production cut-backs. This results in the under-capacity of plant and machinery. Since fixed overheads remain basically the same, other ways of cutting back on costs and thus of reducing prices have to be found. Almost always, this is achieved through cutting back on jobs.
W: So, many people will lose their jobs.
M: Yes, but therein lies the problem. Although, for a manufacturer, cutting back on the workforce is a relatively simple short-term solution it is not necessarily the best long-term strategy. In certain key industries, skilled labor is hard to find and keep. The job market can fluctuate as erratically as the consumer market.
W: What do manufacturers usually choose to do accordingly?
M: Manufacturers, therefore, tend to wait longer before they lay off any staff than they would do if they were obeying market forces. In order to keep these workers fully occupied, companies may have to depress prices artificially to a point lower than that demanded by prevailing market forces, merely in order to maintain production levels. It is almost certainly true, therefore, that there are forces at work at the time when an economy is entering a recession that distort the real value of sales figures. It may also be true that, on the way out of a recession, or in a boom period, the competition for scare labor has the same distorting effect.
W: Thank you very much, Mr. Hall.
选项
A、forced to reduce prices.
B、encouraged to prolong their business hours.
C、stimulated to sell more goods than ever.
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/8nEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
•Lookatthenotebelow.•Youwillhearamancallingforareport.PhoneMessagePadFor:BenStillerFrom:Aa
•Youwillhearthreetelephoneconversationsormessages.•Writeoneortwowordsoranumberinthenumberedspacesonthenote
•YouwillhearPaultalkabouthowhesetuphisownbusinesstoadvisecompaniesabouttheirinformationtech-nologyneeds.•
•Lookatthenotebelow.•Youwillhearamantelephoningaboutsomeproblemswithanorder.MrMossfrom(9)Divisionrang.H
Theinterviewee’scurrentjobisDoestheinterviewee’sfamilyapprovethedecisionofchangingajob?
•Youwillhearajobinterview.•Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.•After
WhatdoesSophiesayabouttheNottinghamcentre’sproblems;?AccordingtoSophie,advertisingwould
A.AdepartmentalmeetingB.AjobinterviewC.NegotiationswithbuyersD.AvisittoafactoryE.Ashareholders’m
随机试题
余某拟大修房屋,向县规划局提出申请,该局作出不予批准答复。余某向市规划局申请复议,在后者作出维持决定后,向法院起诉。县规划局向法院提交县政府批准和保存的余某房屋所在中心村规划布局图的复印件一张,余某提交了其房屋现状的录像,证明其房屋已破旧不堪。下列说法中正
亡阳证一般指哪些脏腑的阳气虚脱
关于胆管癌,下列哪项叙述错误()(2000年)
患者,女性,15岁,上学途中被自行车撞倒,左颞部着地,当时不省人事达20min,醒后轻微头痛,四肢活动自如,次日感头痛加重,呕吐数次,嗜睡而来就诊。此疾病形成脑疝的主要原因是
融资融券业务客户征信调查内容一般应包括()。Ⅰ.客户基本资料Ⅱ.投资经验Ⅲ.诚信记录Ⅳ.还款能力
下列属于开发性课程特点的是()。
美国心理学家卡特尔把智力分为()
在其他条件不变的情况下,资本有机构成的提高会导致()
Google,whichdominatesmuchoflifeontheInternet,hasbeentryingtoexpandbeyondcomputersandtelephonestolivingrooms,
在Cisco路由器上,用扩展访问控制列表封禁IP地址为211.102.33.24的主机,正确的配置语句是()。
最新回复
(
0
)