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Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago

admin2015-09-05  55
问题     Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago. It was opened inNew York by a man named Michael Cullen.
    A Supermarket is different from other types of stores in several ways. In supermarkets, goods are placed on open shelves. The customers choose what they want and take them to the check-out counter(付款台). This means that fewer employees are required than in other stores.
    The way products are displayed(陈列)is another difference between supermarkets and many other types of stores. For example, in supermarkets, there is usually a display of small inexpensive i-tems just in front of the check-out counter: candies, chocolates, magazines, cheap books and so on. Why are they there?
    Most customers who go to a supermarket buy from a hopping list. They know exactly what they need to buy. They shop according to a plan. By the time they reach the check-out counter, the customers are feeling pleased and relaxed because the task of shopping is finished. In this happy mood, the customers see an attractive display of inexpensive goods that were not on their shopping Lists. Now they feel like buying something just for their own pleasure and enjoyment. Many customers buy from these displays of products near the check-out counter, and this is exactly what the owner of the supermarket hopes they will do.
    Another important fact in helping a customer choose what to buy is where a product is placed on a shelf. A product that is placed at eye level on a shelf sells much better than one which is placed on a lower or higher shelf. A product which is easy to see sells best. Manufactures pay a higher price to have their products placed at eye level on the shelves.
    The comfort and convenience of shopping centers is another factor which makes them popular with customers. Large parking spaces are provided, and many supermarkets stay open until very late at night.
Why do you think shopping centers attract more customers than other kinds of stores?
选项 A、They have large parking lots and they stay open until almost midnight
B、They have more kinds of goods
C、They have few employees
D、They display small inexpensive items in front of check-out counters
答案A
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