2. 外语
  3. The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro

The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a pro

admin2009-06-28  77
问题 The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage (英里数). Some of the products work. Others are worthless and a waste of consumers’ money.
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答案对大众购买动机而言，广告的吸引力既可能产生消极的影响，也可能产生积极的影响。因为某一个广告，消费者可能会被劝诱买下了质次或价高的产品。例如，一些广告商利用人们想要汽车更省油的愿望来宣传其可以提高燃油里数的汽车产品。一些产品有效，另外一些毫无用处，只是浪费消费者的金钱。
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