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The often criticized child of the industrial age, advertising, has grown as societies have become more industrialized and, there

admin2017-04-20  70
问题     The often criticized child of the industrial age, advertising, has grown as societies have become more industrialized and, therefore, more commercialized. No modern industry or company can survive without advertising. It is the vital link between the producer and the customer. If advertising were abolished, as many people have suggested it should be, the public and the companies that advertise would suffer a considerable loss.
    Most people think of television as an inexpensive source of entertainment. Television’s primary purpose, however, is not to provide an entertainment service, except for government-owned network, it exists in order to promote products for companies. Unless the television industry received income from advertising, watching television would be at least as expensive as going to the movies.
    Like television, many magazines and newspapers exist primarily to sell products. In some sensitive cases, the stories, pictures, and editorials simply attract people to buy a particular publication. Once a person begins to read, there is no escaping the advertising.
    Advertising not only pays for, or helps pay for, much of the mass media; it also provides the consumer with news from industry. This news functions first to influence the buyers to choose one product over another. It also informs people of new products what are important in their lives, for example, the development of salt-free butter for heart patients, or the development of tires that prevent skidding (刹车打滑)on wet pavement.
    Advertising does not usually increase the total number of products sold; it does help determine which company sells more of which products. Its main function is to relay news from the manufacture to the consumer. Since this is a necessary service, advertising will remain a part of people’s everyday lives and a part of every company’s budget.
Which of the following is NOT true about advertising?
选项 A、Advertising does not always increase the sales.
B、Advertising serves to relay information from buyers to producers.
C、Advertising is and will continue to be a necessary part of everyday lives.
D、It is suggested that advertising should be abolished.
答案D
解析
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