首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
While many companies are spending more money on sales promotion than on media advertising, it is difficult to say just what pe
admin
2019-08-16
76
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely.
【M4】
选项
答案
moreover一however
解析
语篇错误。上文说在品牌的起始阶段,促销预算主要用于一些销售手段,例如赠送样品等,接下来说的是在品牌周期的第二阶段,即发展阶段,促销预算就主要是用来强调产品差异并让消费者脑海里对该产品留有印象。两个阶段促销预算目的不同,所以,这里应该表示转折关系而不是递进关系,改为however。
转载请注明原文地址:https://www.kaotiyun.com/show/7PbK777K
0
专业英语八级
相关试题推荐
Americansfinditdifficulttoengageinanyactivityforpurepleasure.Wehavetohaveahigheraim—apurpose—foreverymome
Concernsafewyearsagothatstudentswouldbeforcedtousestimulantsinthefightforclassrankandhonorsthusseemtobe
Concernsafewyearsagothatstudentswouldbeforcedtousestimulantsinthefightforclassrankandhonorsthusseemtobe
Cellscannotremainaliveoutsidecertainlimitsoftemperatureandmuchnarrowerlimitsmarktheboundariesofeffectivefunc
About25millionautoaccidentsoccurintheUnitedStateseachyear.Approximately5millionpeopleareinjuredintheseacci
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplewoulddrawupapproximatelysimilarlists,butI【M1】_
Peoplelearnlanguagesallthetime,andforallkindsofreasons.Forexample,youprobablyhavevariousreasonstostudy【M1】__
Therearemoredrugsdispensedforpainthanforanyotherdiseaseonthisplanet.Drugcompaniesenjoyearninghugeprofitsf
Therearemoredrugsdispensedforpainthanforanyotherdiseaseonthisplanet.Drugcompaniesenjoyearninghugeprofitsf
Forcenturies,immigrantshavecometoAmericaseekingthepromiseoflife,liberty,andthepursuitofhappiness.Somecamefl
随机试题
容错技术
A、侵袭性腹泻B、分泌性腹泻C、果酱样大便D、嗜酸性粒细胞减少E、嗜酸性粒细胞增加霍乱:()
产妇出血的主要原因为此患者给缩宫素后,宫体变硬,但仍然有少量鲜红色血液流出,检查宫颈缝合处无明显渗出,此时考虑出血可能来源于
19岁患者前牙根管根管充填时常用的固体类根管充填材料为
农村村民一户只能拥有两处宅基地,其宅基地的面积不得超过省、自治区、直辖市规定的标准。()。
下列不属于城市总体规划中供热工程规划内容的是()
PowerPoint中的“视图”这一名词表示()。
公安部于2003年1月22日发布的加强公安机关内部管理的“五条禁令”规定:严禁携带枪支饮酒,()。
下列不属于债的担保方式的是()。
下列各类计算机程序语言中,不是高级程序设计语言的是()。
最新回复
(
0
)