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  3. What is important when...? Propagandizing corporate culture - Essence of the corporate culture - Characteristics of the audience

What is important when...? Propagandizing corporate culture - Essence of the corporate culture - Characteristics of the audience

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问题 What is important when...?
Propagandizing corporate culture
- Essence of the corporate culture
- Characteristics of the audience
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选项
答案When disseminating corporate culture, we must make clear what the essence is. Only when we are clear about what we are to publicise, can we make a thorough plan and decide on how to take measures. Next, it is also necessary to analyse the characteristics of the audience, whether they are young or old, traditional or fashionable, quiet or brisk, so that the propaganda can be better accepted by the audience. In the end, after we analyse the content and the audience, it’s time to decide on the methods and details, especially the media, whether we should publish enterprise internal magazine or establish an intranet.
解析     本题需要发言的主题是“宣传企业文化”。根据已有的要点1“Essence of the corporate culture企业文化的精髓”，可以联想到宣传企业文化首先要明确所宣传的文化的精髓是什么。根据已有的要点2“Characteristics of audience受众的特点”，可以联想到开展宣传时要注意针对受众的特点，采用他们喜欢、易于接受的方式。此外，我们还可以补充一些回答的要点，例如：Methods方式，比如创办企业内刊(enterprise internal magazine)，建立企业内部网站(intranet)等；或者Activities活动，即可以开展一些活动，比如拓展训练(outward bound)等来宣传企业文化，增强员工凝聚力。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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