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  3. Players of FarmVille, an online game, raise virtual chickens on an imaginary farm. Yet they are happy to swap real money for vir

Players of FarmVille, an online game, raise virtual chickens on an imaginary farm. Yet they are happy to swap real money for vir

admin2018-01-08  7
问题    Players of FarmVille, an online game, raise virtual chickens on an imaginary farm. Yet they are happy to swap real money for virtual money to buy virtual farm tools. And investors are likely to pay more than chicken feed for shares in Zynga, the firm that makes FarmVille and other online games.
   Zynga is expected to file soon for an initial public offering (IPO). Analysts predict that the firm will be valued at between $ 15 billion and $ 20 billion. That is about as much as the world’s two biggest videogame makers (Electronic Arts and Activision Blizzard) combined.
   More than 271m people play Zynga’s games at least once a month, and the firm said in March that it expects to make a profit this year of $ 630m on revenues of $ 1.8 billion. So its business is more real than those of some other online firms. But it is not something a sober investor would bet the farm on. Users may tire of virtual vegetables and online Mafia Wars (another popular Zynga’s game). Rivals are straining to grab Zynga’ s players. Electronic Arts, Playdom and Wooga have only about 30m monthly active users each, but they may catch up.
   What is more, Zynga depends on two other firms, Amazon and Facebook, like the cabbage crop depends on the rain. Although it operates data centers of its own, it outsources much of its computing to Amazon Web Services, the cloud-computing arm of the online shopping giant. More importantly, most users play Zynga’s games on Facebook. In September the social network pushed Zynga into using its virtual currency, called "Facebook Credits", so Facebook gets 30% of what Zynga’s users spend.
   With Zynga gearing up for its IPO, the question now is which other tech start-up is next in line to go public. With Groupon, an online coupon service, also about to float, the supply of hot stocks is running low.
   But Silicon Valley venture capitalists are busy replenishing the pool. On June 24th it emerged that Foursquare, a location-based service, had raised $50m, a deal which values it at $ 600m. Foursquare lets users electronically "check in" at bars and restaurants so their friends can join them—and the people who owe them money can avoid them. A few days later investors pumped $ 100m into Square, a mobile-payments start-up, valuing it at $ 1 billion. Neither firm has ever turned a profit.
According to the first paragraph, the investors are willing to______.
选项 A、buy game tools on FarmVille
B、purchase more chicken feed online
C、spend lots of money on Zynga’s stocks
D、change real money into virtual money
答案C
解析 此题为细节分析题。根据题干定位至第一段。该段第三句investors are likely to pay more than chicken feed for shares in Zynga，指出，相对于player愿意花钱买虚拟的农场工具养鸡，投资者们很有可能愿意花费更多来购买Zynga的股份，因此C选项“斥巨资购买Zynga的股份”为正确选项。
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