2. 考研
  3. 国家主席习近平出访坦桑尼亚时，“第一夫人”彭丽媛将国货护肤品“百雀羚”作为“国礼”相赠，老品牌“百雀羚”因“国礼”曝光走红。由此也让更多老国货重回人们的视野。海鸥手表、飞鸽自行车、梅花运动服、双星鞋……这些曾经悄悄地从市场上隐退的老国货，如今又逐渐回归并成

国家主席习近平出访坦桑尼亚时，“第一夫人”彭丽媛将国货护肤品“百雀羚”作为“国礼”相赠，老品牌“百雀羚”因“国礼”曝光走红。由此也让更多老国货重回人们的视野。海鸥手表、飞鸽自行车、梅花运动服、双星鞋……这些曾经悄悄地从市场上隐退的老国货，如今又逐渐回归并成

admin2022-06-23  78
问题     国家主席习近平出访坦桑尼亚时，“第一夫人”彭丽媛将国货护肤品“百雀羚”作为“国礼”相赠，老品牌“百雀羚”因“国礼”曝光走红。由此也让更多老国货重回人们的视野。海鸥手表、飞鸽自行车、梅花运动服、双星鞋……这些曾经悄悄地从市场上隐退的老国货，如今又逐渐回归并成为新时尚，正如一位一名“80后”所言：“在我看来，复古就是一种时尚。”
    在追捧国货的人群里，“70后”“80后”占了很大一部分。有网友说，“看到这些‘老物件’，就能想起自己的少年或者是学生时代。”他们不愿意遗忘过去的这些美好，或许也是不愿过早地与过去告别。
    今年8月刚刚“复出”的“上海关”汽水就是在经历辉煌、改革、消失后，在人们的期盼中又重新回到市民的生活中。装在透明玻璃瓶里的黄色橘子汽水曾是天津人几十年间的美好回忆。拿着喝过的空瓶到小卖店换汽水的情景，是不少人儿时最清凉的记忆。
    曾有网络调查显示：有一半以上网友认可老品牌国货，认为它们以其自身的实力赢得了消费者信赖并有不错的增长潜力。更有网友开玩笑“跑得了和尚跑不了庙，国产品牌还得面对父老乡亲”。
    老国货的回归更多的是一种情感的回归，而能抗住时光的流逝并展现出自己品质的，一定是流行过后依然时尚。
选项
答案 Peng Liyuan, first lady of China, presented Pechoin, a long-established brand of Chinese cosmetics, as a national gift when she accompanied President Xi Jinping on his visit to Tanzania. Its exposure as a national gift not only brings its own brand back to the limelight but also brings many other traditional Chinese brands back to the customers’ sight. Watch brand Seagull, bicycle brand Flying Pigeon, sportswear brand Plum Blossom, shoe brand Double Star and other traditional brands which had silently disappeared in the market have revitalized and become new fashion today. As a consumer of post-80s generation said, "Vintage is fashion for me. Among the traditional brand lovers, people of post-70s and post-80s generation take a large proportion. " These ’ old things’ remind me of the school days when I was a teenage," a netizen said. Their reluctance to forget the good old days perhaps comes down to their unwillingness to say goodbye to the past. Craved by consumers, Shanhaiguan soda water relaunched onto the market in August after experiencing the glorious days, reform and the tough time of losing the market. This yellow orange juice in transparent glass bottles used to be the source of the sweet memories for the local people in Tianjin. Most of them can still recall the freshest memory of those summers when they used to exchange empty bottles for juice from the peddler. An Internet survey shows that over 50% netizens recognize traditional Chinese brands, believing that they have earned the trust of the customers with their high quality and they still have great growth potential. Some netizens even said in a jesting tone, " The monk may run away, but the temple cannot run with him. Traditional Chinese brands have to live up to what local people expect of them. The return of traditional Chinese brands is more of a return of feelings. Only when they withstand the test of time and maintain their high quality, can they be the forever trend.
解析
转载请注明原文地址:https://www.kaotiyun.com/show/5C5a777K
本试题收录于： 翻译硕士（英语翻译基础）题库专业硕士分类
0

翻译硕士（英语翻译基础）

专业硕士

相关试题推荐
随机试题
最新回复(0)