首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Raising Wise Consumers Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not t
Raising Wise Consumers Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not t
admin
2010-10-14
32
问题
Raising Wise Consumers
Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not to have it all. Here are five strategies for raising wise consumers.
1. Lead by example
While you may know that TV commercials stimulate desire for consumer goods, you’ll have a hard time selling your kids on the virtues of turning off the tube if you structure your own days around the latest sitcom(情景喜剧)or reality show.
The same principle applies to money matters. It does no good to lecture your kids about spending, saving and sharing when doing out their pocket money if you spend every free weekend afternoon at the mall. If you suspect your own spending habits are out of whack(不正常), consider what financial advisor Nathan Dungan says in his book Wasteful Sons and Material Girls: How Not to Be Your Child’s A TM. "In teaching your child about money, few issues are as critical as your own regular consumer decisions," he writes. "In the coming weeks, challenge yourself to say no to your own wants and to opt for less expensive options."
2. Encourage critical thinking
With children under six or seven, start by telling them, "Don’t believe everything you see," says Linda Millar, vice-president of Education for Concerned Children’s Advertisers, a nonprofit group Of 26 Canadian companies helping children and their families by media—and life—wise. Show them examples of false or exaggerated advertising claims, such as a breakfast cereal(谷类)making you bigger and stronger.
Shaft Graydon, a media educator and past president of Media Watch, suggests introducing children to the "marketing that doesn’t show"—the mascots(吉祥物)and web-sites that strength en brand loyalty, the trading toys that cause must-have-it fever and the celebrity endorsements(签名,认可). "Explain that advertisers pay millions of dollars for celebrities to endorse a product, and that the people who buy the product end up sharing the cost," she says.
3. Supervise with sensitivity
According to a survey conducted by the Media Awareness Network in 2001, nearly 70 per cent of children say parents never sit with them while they surf the Net and more than half say parents never check where they’ve been online. The states for TV habits paint a similar picture. A 2003 Canadian Teachers’ Federation study of children’s media habits found that roughly 30 per cent of children in Years Three to Six claim that no adult has input into their selection of TV shows; by Year Eight, the figure rises to about 60 per cent.
"Research suggests that kids benefit more from having parents watch with them than having their viewing time limited," says Graydon, noting that many children have TV sets in their bed rooms, which effectively free them from parental supervision. And what exactly does "supervision" mean? "Rather than ridiculing your child’s favorite show, game or web-site, which will only create distance between you, you can explain why certain media messages conflict with the values you’d like to develop in your child," Graydon says.
If you’re put off by coarse language in a TV show, tell your child that hearing such language sends the(false)message that this is the way most people communicate when under stress. If violence in a computer game disturbs you, point out that a steady diet of onscreen violence can weaken sensitivity towards real-life violence. "And when you do watch a show together," adds Graydon, "discuss some of the hidden messages, both good and bad."
4. Say no without guilt
I’m not proud to admit it, but when Tara asked me if I could take her shopping, I ended up saying yes. More precisely, I told her that if she continued to work hard and do well in school, I would take her over the school holidays. The holidays have now passed and I still haven’t taken her, but I have no doubt she’ll remind me of it soon enough. When I do take her, I intend to set firm limits(both on the price and the clothing items)before we walk into the store.
Still, I wonder why I gave in so quickly to Tara’s request. Author Thompson says that my status as a baby boomer may provide a clue. "We boomer parents spring from a consumer culture in which having the right stuff helps you fit in," she explains. "Our research has shown that even parents in poor homes will buy Game Boys over necessities." In fact, 68 per cent of parents’ routinely give in to their kids’ requests.
To counteract this tendency, Graydon says parents have to "learn, or relearn, how to say no." And what if the child calls you a miser or reminds you that her best friend has four Barbies(芭比娃娃)and she doesn’t even have one? Graydon suggests practicing this mantra(祷文): "We create our own family rules according to our own family values. We create our own family rules according to our own family values. We create..."
5. Offer alternatives
As parents know, saying "You can’t have that" only intensifies a kid’s desire for whatever "that" is. Rather than arbitrarily restricting their TV or computer time to protect them from media influence, Jeff Derevensky, a professor of applied child psychology at McGill University, suggests creating a list of mutually acceptable alternatives. "If you want to encourage your children to build towers or play board games, be prepared to participate," he says. "Many kids will do these activities with their parents but not with other kids."
Miranda Hughes, a part-time physician and mother of four, fills her home with such basics as colored pencils and paints, craft materials, board and card games, building toys, a piano with the lid permanently open, sheet music(活页乐谱)and books of all kinds. "I also offer my own time whenever possible," she says. Although Hughes has a television in her house, "complete with 150 channels," she says her kids watch only about an hour a week. "I haven’t had to implement any rules about TV or computer use," she says. "There’s usually something else my kids would rather be doing."
People are often deceived by false or exaggerated advertising claims.
选项
A、Y
B、N
C、NG
答案
C
解析
原文只是说“给他们举一些欺诈性的或夸大其词的广告例子,如声称谷物早餐会使你变得更强大、更健壮等”,并没有提到人们常被虚假广告或夸张的广告欺骗。据此,可以判断答案为NG。
转载请注明原文地址:https://www.kaotiyun.com/show/4v87777K
0
大学英语四级
相关试题推荐
A、Themindshouldbequietandconsciousbutalert.B、Themindshouldberelaxandunconscious.C、Themindshouldbequietands
A、Comfortableenvironment.B、Frequentvisitsbytheirchildren.C、Organizedentertainments.D、Humandignityandtherespectofo
Almost20,000whaleshavebeenslaughteredsincea【B1】______oncommercialwhalingwasintroducedin1986andthedeath【B2】______
BasictoanyunderstandingofCanadainthe20yearsaftertheSecondWorldWaristhecountry’simpressivepopulationgrowth.F
BasictoanyunderstandingofCanadainthe20yearsaftertheSecondWorldWaristhecountry’simpressivepopulationgrowth.F
A、ChildrenLiterature.B、AmericanLiterature.C、Medicine.D、ElementaryEducation.D
Scientificresearchhasrevealedthatthroughouttheanimalworld,communicationisjustasimportantasitistohumanbeings.
Scientificresearchhasrevealedthatthroughouttheanimalworld,communicationisjustasimportantasitistohumanbeings.
Scientificresearchhasrevealedthatthroughouttheanimalworld,communicationisjustasimportantasitistohumanbeings.
随机试题
磁石的功效是酸枣仁的功效是
1945年8月,发表《对日寇的最后一战》声明的是()
个体在道德意识、道德行为方面,自觉按照一定社会或阶级的道德要求进行的自我审度、自我教育、自我锻炼、自我革新、自我完善的活动称为
A气滞B气闭C气脱D气陷E气逆气的上升运动过强或下降运动不及称之为
【背景材料】甲方(某建筑公司)向乙方(某电机厂)订购了一台DQ—235型电机,双方约定:由乙方代办托运,交某铁路分局承运,运费由乙方先行垫付,待甲方收到电机支付货款时一并结清。乙方按合同约定将电机交某铁路分局承运,但一直未付运费。后甲方又将一批空调
Whoisthe"fatherofAmericanshortstory"?
Althoughwetriedtoconcentrateonthelecture,wewere______bythenoisefromthenextroom.
巴德利和希契提出的工作记忆模型认为工作记忆的成分包括
设X,Y是两个随机变量,且P{X≤1,Y≤1}=4/9,P{X≤1}=P{Y≤1}=5/9,则P{min(X,Y)≤1}=().
A.butB.directC.fluentD.surveysE.subtleF.answeredG.dazzleH.abilitiesI.neglectedJ.takesK.languageL.
最新回复
(
0
)