首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Raising Wise Consumers Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not t
Raising Wise Consumers Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not t
admin
2010-10-14
34
问题
Raising Wise Consumers
Almost anyone with a profit motive is marketing to innocents. Help your kids understand it’s OK not to have it all. Here are five strategies for raising wise consumers.
1. Lead by example
While you may know that TV commercials stimulate desire for consumer goods, you’ll have a hard time selling your kids on the virtues of turning off the tube if you structure your own days around the latest sitcom(情景喜剧)or reality show.
The same principle applies to money matters. It does no good to lecture your kids about spending, saving and sharing when doing out their pocket money if you spend every free weekend afternoon at the mall. If you suspect your own spending habits are out of whack(不正常), consider what financial advisor Nathan Dungan says in his book Wasteful Sons and Material Girls: How Not to Be Your Child’s A TM. "In teaching your child about money, few issues are as critical as your own regular consumer decisions," he writes. "In the coming weeks, challenge yourself to say no to your own wants and to opt for less expensive options."
2. Encourage critical thinking
With children under six or seven, start by telling them, "Don’t believe everything you see," says Linda Millar, vice-president of Education for Concerned Children’s Advertisers, a nonprofit group Of 26 Canadian companies helping children and their families by media—and life—wise. Show them examples of false or exaggerated advertising claims, such as a breakfast cereal(谷类)making you bigger and stronger.
Shaft Graydon, a media educator and past president of Media Watch, suggests introducing children to the "marketing that doesn’t show"—the mascots(吉祥物)and web-sites that strength en brand loyalty, the trading toys that cause must-have-it fever and the celebrity endorsements(签名,认可). "Explain that advertisers pay millions of dollars for celebrities to endorse a product, and that the people who buy the product end up sharing the cost," she says.
3. Supervise with sensitivity
According to a survey conducted by the Media Awareness Network in 2001, nearly 70 per cent of children say parents never sit with them while they surf the Net and more than half say parents never check where they’ve been online. The states for TV habits paint a similar picture. A 2003 Canadian Teachers’ Federation study of children’s media habits found that roughly 30 per cent of children in Years Three to Six claim that no adult has input into their selection of TV shows; by Year Eight, the figure rises to about 60 per cent.
"Research suggests that kids benefit more from having parents watch with them than having their viewing time limited," says Graydon, noting that many children have TV sets in their bed rooms, which effectively free them from parental supervision. And what exactly does "supervision" mean? "Rather than ridiculing your child’s favorite show, game or web-site, which will only create distance between you, you can explain why certain media messages conflict with the values you’d like to develop in your child," Graydon says.
If you’re put off by coarse language in a TV show, tell your child that hearing such language sends the(false)message that this is the way most people communicate when under stress. If violence in a computer game disturbs you, point out that a steady diet of onscreen violence can weaken sensitivity towards real-life violence. "And when you do watch a show together," adds Graydon, "discuss some of the hidden messages, both good and bad."
4. Say no without guilt
I’m not proud to admit it, but when Tara asked me if I could take her shopping, I ended up saying yes. More precisely, I told her that if she continued to work hard and do well in school, I would take her over the school holidays. The holidays have now passed and I still haven’t taken her, but I have no doubt she’ll remind me of it soon enough. When I do take her, I intend to set firm limits(both on the price and the clothing items)before we walk into the store.
Still, I wonder why I gave in so quickly to Tara’s request. Author Thompson says that my status as a baby boomer may provide a clue. "We boomer parents spring from a consumer culture in which having the right stuff helps you fit in," she explains. "Our research has shown that even parents in poor homes will buy Game Boys over necessities." In fact, 68 per cent of parents’ routinely give in to their kids’ requests.
To counteract this tendency, Graydon says parents have to "learn, or relearn, how to say no." And what if the child calls you a miser or reminds you that her best friend has four Barbies(芭比娃娃)and she doesn’t even have one? Graydon suggests practicing this mantra(祷文): "We create our own family rules according to our own family values. We create our own family rules according to our own family values. We create..."
5. Offer alternatives
As parents know, saying "You can’t have that" only intensifies a kid’s desire for whatever "that" is. Rather than arbitrarily restricting their TV or computer time to protect them from media influence, Jeff Derevensky, a professor of applied child psychology at McGill University, suggests creating a list of mutually acceptable alternatives. "If you want to encourage your children to build towers or play board games, be prepared to participate," he says. "Many kids will do these activities with their parents but not with other kids."
Miranda Hughes, a part-time physician and mother of four, fills her home with such basics as colored pencils and paints, craft materials, board and card games, building toys, a piano with the lid permanently open, sheet music(活页乐谱)and books of all kinds. "I also offer my own time whenever possible," she says. Although Hughes has a television in her house, "complete with 150 channels," she says her kids watch only about an hour a week. "I haven’t had to implement any rules about TV or computer use," she says. "There’s usually something else my kids would rather be doing."
People are often deceived by false or exaggerated advertising claims.
选项
A、Y
B、N
C、NG
答案
C
解析
原文只是说“给他们举一些欺诈性的或夸大其词的广告例子,如声称谷物早餐会使你变得更强大、更健壮等”,并没有提到人们常被虚假广告或夸张的广告欺骗。据此,可以判断答案为NG。
转载请注明原文地址:https://www.kaotiyun.com/show/4v87777K
0
大学英语四级
相关试题推荐
E-mailImaginebeingabletosendalettertosomeone,anywhereintheworld,thatincludedpicturesandsoundsaswellasw
Halfacenturyago,mostpeoplelivedin【B1】______areas.However,accordingtothemostrecentestimate【B2】______bytheUnitedN
Almost20,000whaleshavebeenslaughteredsincea【B1】______oncommercialwhalingwasintroducedin1986andthedeath【B2】______
A、Itisessentialforthesuccessinlife.B、Itcanseparatelifeintodifferentstages.C、Itmaybehelpfultounderstandtheb
BasictoanyunderstandingofCanadainthe20yearsaftertheSecondWorldWaristhecountry’simpressivepopulationgrowth.F
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
A、Theyareveryold.B、Theyareveryyoung.C、Theyarequiteexperienced.D、Theyhavespecialassignments.B
A、Atatelevisionstudio.B、Onaradioprogram.C、Inajobinterview.D、Inafactory.B推理判断题。根据关键词welcometoourprogram(欢迎来到我们的
A、Young.B、Purcell.C、Raleigh.D、Kelly.C答案C。先看题目,再有针对性的认真听。依据"mylastnameisRaleigh.R—A—L—E—I—G—H"可以做出判断。
随机试题
呼吸困难伴昏迷常见于的疾病不包括
A.软瘫B.低血压C.满月脸D.黏液性水肿E.突眼下列疾病时可伴有的特征性的临床表现是:女性,30岁。因产后大出血后闭经1年。半年来头晕、乏力,眼前发黑,伴轻度恶心、欲吐来诊。体检:见面部呈黏液性水肿,
突水部位发潮、滴水且滴水现象逐渐增大,仔细观察发现水中含有少量细砂属于地下矿山突水预兆中的()。
信令机制是通信网上任意两个通信实体之间为实现某一通信任务,进行()信息交换的机制。
2009年,农民李三家庭经营情况如下:家庭5口人,其中父亲60岁,母亲58岁,都能顶劳动力经常参加劳动;李三夫妇身体健康;儿子18岁,在县读高中。当年李三累计外出打工2个月,收入6000元。家庭收入情况为:种植粮食在市场出售收入9000元,购买国库券获得利
我国某居民欲交纳某国际组织会费,其购汇的最高限额为等值3000美元。()
以下有关实质性程序的结论与控制测试的结论的说法中,正确的是()。
1927年,蒋介石设立“内政部警政司”,把各省、市、县的警察机关改为“警察局”。()
男人______地把那些不易采得的野花,一枝枝分赠给同行的旅伴。那一枝枝绚丽烂漫的野花中,或含苞欲放,或恰到好处,有的枝上缀满成串一粒粒小豆豆似的粉色花蕾,有的枝条上一朵朵开怀______、正值盛期……填入横线部分最恰当的一项是()。
针对某种溃疡最常用的一种疗法可在6个月内将44%的患者的溃疡完全治愈。针对这种溃疡的一种新疗法在6个月的试验中,使接受治疗的80%的溃疡患者取得了明显改善,61%的溃疡患者痊愈。由于该试验只治疗了那些病情比较严重的溃疡患者,因此这种新疗法显然在疗效方面比最
最新回复
(
0
)