首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
In the following article, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G
In the following article, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G
admin
2013-06-10
82
问题
In the following article, some sentences have been removed. For Questions 41-45, choose the most suitable one from the list A-G to fit into each of the numbered blanks. There are two extra choices, which do not fit in any of the blanks.
Today no one has ever doubted about television’s charm. Since 1920s Britain invented the first television, people have begun to live in a world crowded with soap operas, news magazines and TV advertisements. 41.______However, have we ever tried to find out the magic here? Why did the television win the competition with paper media and radio in such a short period? By what kind of contention did TV finally control most of the audiences? And why does TV become the means the industrial circles scramble for?
It is argued that television may not be a form of art, but fifteen thousand years before the primitive people had left urus drawings on Altamira Cave in Spain, which proved that pictures are human ever-lasting pursuit much earlier than letters. 42.______The coming of the 19th century foretold a mass media times and also the break-through in arts because of the rapid development in technology. First by the invention of photography photos showed up before people in a way more substantiated and frequent than ever before; then radio enabled common people to enjoy arts by ears; and finally television integrated advantages of both photos and sounds into a new creation in continuously moving streams. 43.______
But television advertisements win people’s favor not only because it is an art, but also because it knows people’s heart. From the usual mental activity people accept a thing- perception, understanding, recollection, attitude and action, we can find out how a TV ad moves people. 44.______There is only a slowly turning fist on the screen with a voice- over: what has it grasped? And the fist opened, nothing inside. What it grasps is just your attention. When the targeted audience is willing to watch the ad, the first step is finished and then they should love it. How to gain their identification? The ad circles have summed up many effective experiences. They often make their ads entertaining and humorous, or exhibit their goods in a smart and artful way, or find out a crafty and clear proposition which sometimes may be: Dawn Detergent-wraps the grease which will not stain your hands (God! All detergent could do this although the audience may not realize. ). As for the links of memorizing, attitude and action, since TV is the most compulsive, penetrating and influential medium, TV ads are still the most efficient. 45.______From cpp to cpm, and from the well-known TV ratings to audience share, TV ads are a stage where every interest groups and individuals rack their brains to keep moving, and it is also one of the business areas with fiercest competition.
TV ads, still the main form of today’s advertising, will never be a circle short of creation and advance.
[A] First, TV ad always spares no effort to grasp audience’s attention, as shown in an ad made by the ad-department of a TV studio to promote itself.
[B] Particularly, with its unparalleled power of product promotion, television has served as the advertiser’s beloved son for all these years.
[C] In the later centuries, although great progresses were also made in sculptures, architectures and music, drawing was always the synonym for art.
[D] TV ads, still the main form of today’ s advertising, will never be a circle short of creation and advance.
[E] Television, originated from art, ultimately surpassed it.
[F] Today TV ads have become one of the representatives of modern business operation.
[G] Television, of the same blood with movie, has also borrowed much from this comparatively mature art form in creating advertisements.
选项
答案
F
解析
要根据后文判断出这道题的答案,“从单位成本到千人成本,从熟知的收视率到占有率,电视广告是每个利益团体和个人绞尽脑汁精益求精的舞台,也是竞争最激烈的商业领域。”因此,只有F恰当地概括了下文的意思。故选F。
转载请注明原文地址:https://www.kaotiyun.com/show/4cd4777K
0
考研英语一
相关试题推荐
Shakespeare’screationisusedinthetexttointroduceWhichofthefollowingcanbestdescribetheauthor’scommentsonStone
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelist(A、B、C、
Thestatementthat"everygrouphasaculture"growsoutoftheauthor’s______.Accordingtothearticle,somelanguagesofAm
About40percentofAmericansthinkofthemselvesasshy,whileonly20percentsaytheyhaveneversufferedfromshynessatsom
Supposeyouareacollegestudentonaschoolcampusoranemployeeinacompany.Recentlyyounoticedthatsomepeopleneverpa
Intheauthor’seyes,parentspushingtheirkidstoanelitedegreeare______.Allofthefollowingwordsareusedtodescribe
InBenjaminFranklin’scivicprideandhisprojectsfortheimprovementofPhiladelphia,weseeanotheraspectofthephilosophy
Neighborsarethepeoplewholivenearus.Inyouropinion,whatarethequalitiesofagoodneighbor?Usespecificdetailsand
Withthepossibleexceptionofequalrights,perhapsthemost【C1】______issueacrosstheUnitedStatestodayisthedeathpenalty
随机试题
律师协会的宗旨有
司马迁的《史记》原名《_______》。
抗菌、抗病毒、抗毒素的主要抗体是
房屋买卖合同,一般是指()买卖合同。
下列有关建设项目施工招标评标定标的表述中,正确的是()。
某堤防工程项目业主与承包商签订了工程施工承包合同。合同中估算工程量为5300m3,单价为180元/m3。合同工期为6个月。有关付款条款如下:(1)开工前业主应向承包商支付估算合同总价20%的工程预付款;(2)业主自第一个月起,从承包商的工程款中,按5%
2011年9月22日,莆田市市委书记杨根生同志代表中共莆田市第五届委员会向大会作了题为《站在更高起点上开始新征程,朝着跨越发展宜居港城的宏伟目标奋勇前进》的报告。阐述了“以人为本改善民生。共同打造人民幸福生活的宜居港城”。假如你是新上任的乡镇剐职领导。请以
Withoneeyeturnedtowardskeepingitsowneconomyontrackandtheothertrainedfearfullyontheimpactoftheglobaleconomi
WhenIcametotheUnitedStates,Ididn’tspeakanyEnglish.Whenanyoneaskedmesomething,Ialwayssaid"Yes."ButIreally
MichelleStevens4121MossSt.St.Petersburg,FL59340DearValuedBankingCustomer:WehereatFloridaNationalBankhave
最新回复
(
0
)