首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2011-02-16
69
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、Those that satisfy similar needs of the consumer.
B、Those that consumers don’t care where to buy.
C、Those that consumers spend much time looking for.
D、Those that can be found everywhere.
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/4BXd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
Thegovernmentistryingtodosomethingtoboostbetterunderstandingbetweenthetwocountries.
SpoiltforChoiceChoice,wearegiventobelieve,isaright.Indailylife,peoplehavecometoexpectendlesssituations
CombatingFinancialCybercrimeThereisagrowingfinancialandeconomicthreat,athreattoallcountries,posedbyinterna
CombatingFinancialCybercrimeThereisagrowingfinancialandeconomicthreat,athreattoallcountries,posedbyinterna
CombatingFinancialCybercrimeThereisagrowingfinancialandeconomicthreat,athreattoallcountries,posedbyinterna
MobilePhonesMobilephonesshouldcarryalabeliftheyprovedltobeadangeroussourceofradiation,accordingtoRobert
A.theirworkforceB.hugeportionsC.largequantitiesD.theirmoneyE.agoodbargingF.minorbrandsSomefoodproducersha
BuickinChinaThefirstBuickmodeloffthelinewasjustthebeginningofGeneralMotors’longmarchintotheChinesemark
BuickinChinaThefirstBuickmodeloffthelinewasjustthebeginningofGeneralMotors’longmarchintotheChinesemark
SexChangeSurgeryGuidelinesDraftedChinaissettoissueitsfirstclinicalguidelineonsex-changesurgery,accordingto
随机试题
女,65岁。慢性咳喘15年,间断性下肢水肿2年。查体:BP120/80mmHg,颈静脉怒张,左下肺可闻及干湿啰音,心界向左扩大,P2>A2,三尖瓣区可闻及3/6级杂音。肝肋下3cm。与上述诊断符合的心脏改变是()
伤寒杆菌从肠道感染后进入血液通过
涂膜防水层的耐用年限取决于:[2011年第57题]
在10/0.4kV变压器为电动机供电时,当系统短路容量是变压器容量的50倍以上时,笼型电动机全压直接经常启动的最大电动机额定功率不宜大于电源变压器容量的多少()
入境尸体、棺柩、骸骨的报检,报检人应向检验检疫机构提供( )。
爱国主义教育在我国中小学德育的内容中属于()范畴。
中国早期接受宣传马克思主义的主要是()。
[*]
在窗体上画一个名称为Command1的命令按钮,编写如下事件过程:PrivateSubCommandl_Click()n=0Fori=0To10X=2*i-1TfXMod3=0Thenn
DuringtheH1N1flupandemic(流行病),schoolsclosed,healthofficialsencouragedhandwashingandwarnedpregnantwomentogetvac
最新回复
(
0
)