首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
According to the speaker, what are convenience goods?
According to the speaker, what are convenience goods?
admin
2011-02-16
68
问题
According to the speaker, what are convenience goods?
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods.
People do not spend much time shopping for convenience items such as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse, for example, someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making decisions. Buying an automobile is often done this way.
Shopping goods fall into two classes: those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to the consumer’s attention. The product could be something new on the market or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping.
选项
A、Those that satisfy similar needs of the consumer.
B、Those that consumers don’t care where to buy.
C、Those that consumers spend much time looking for.
D、Those that can be found everywhere.
答案
A
解析
转载请注明原文地址:https://www.kaotiyun.com/show/4BXd777K
本试题收录于:
公共英语五级笔试题库公共英语(PETS)分类
0
公共英语五级笔试
公共英语(PETS)
相关试题推荐
PreservingNatureforFutureDemandsforstrongerprotectionforwildlifeinBritainsometimeshidethefactthatsimilarnee
Don’tCountonDung"Conservationists(自然保护主义者)maybemiscalculatingthenumbersofthethreatenedanimalssuchaselephants,
PoolWatchSwimmerscandrowninbusyswimmingpoolswhenlifeguards(救生员)failtonoticethattheyareintrouble.TheRoyal
SpoiltforChoiceChoice,wearegiventobelieve,isaright.Indailylife,peoplehavecometoexpectendlesssituations
Theeconomywillmaintainitshighgrowthlevelsandthegovernmentstillhasplentyofroomtofurthertightenmonetarypolicy.
Howtechnologypushesdownprice1.Priceshavefalleninthefoodbusinessbecauseofadvancesinfoodproductionanddistri
SexChangeSurgeryGuidelinesDraftedChinaissettoissueitsfirstclinicalguidelineonsex-changesurgery,accordingto
SexChangeSurgeryGuidelinesDraftedChinaissettoissueitsfirstclinicalguidelineonsex-changesurgery,accordingto
WeshouldgiveourguestssomeartcraftsauthenticallyChinesesothattheycouldbetterunderstandChineseculture.
Waterisakindofchemicalsubstance.
随机试题
A、Lessfreedomandmoremoney.B、Morefreedomandmoremoney.C、Poorereducationandmoreresentment.D、Lessmoneyandthefilm
Childrenneedexercise.Parentsoftenworrythat【C1】________timeforathleticsorevenforjustplayingontheJungleJimisgoi
关于外用避孕药,下述不正确的是
治疗癃闭浊瘀阻塞证,应首选
经后小腹冷痛喜按,症状属于
某律师事务所指派吴律师担任某案件的一、二审委托代理人。第一次开庭后,吴律师感觉案件复杂,本人和该事务所均难以胜任,建议不再继续代理。但该事务所坚持代理。一审判决委托人败诉。下列哪些表述是正确的?
施闰章,清代诗人,字尚白,一字屺云,号愚山,又号蠖斋,晚号距斋。安徽省安庆人。()
“提出课程设置原则中首先要考虑的是国家和民族的利益。”这种观点属于
HowtoDoWellonaJobInterviewAtypicalinterview—confusing,humiliating,andnerve-racking—【T1】______inthesameroomw
A、Chancesofguessingthecorrectlottonumbers.B、Rossi’sdreamsaboutwinningthelotto.C、People’smadnessforlottogamesin
最新回复
(
0
)