2. 考研
  3. Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

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问题     Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
    No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
    That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
   【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
    Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B15】
选项 A、Since
B、Ever
C、Although
D、Even
答案D
解析 前文提到在经济危机的背景下，年轻人的消费能力降低。空格处所在的这一段主要说的是“即使是在平时，其实年轻人也是很难争取到的消费者。因为他们往往能够在互联网上货比三家，而且对品牌的忠诚度也不如上一代人”。空格处这一句话又提到：“年轻人就喜欢买一些实惠的东西。例如：从汤姆鞋店买鞋，因为每买一双，汤姆鞋店就会捐一双给贫困儿童。”可见，空格处想要表达的意思是“即使在经济危机之前”，故正确答案选[D]Even。
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