2. 外语
  3. By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their nam

admin2012-02-27  75
问题     By the time the Olympics begin in Atlanta this summer, the business world will have spent more than $1 billion to link their names and products to the Olympic Games. There are 10 Worldwide Sponsors, 10 Centennial Olympic Partners, about 20 regular sponsors and more than a hundred licensees (领有执照者). The Atlanta Games will boast an "official" timepiece (clock), two official game shows, and two official vehicles: a family car, and a luxury sedan (轿车). But what exactly do these companies reap for their huge investment? At the very least, they command tickets to the most popular events, invitations to the best parties and prime hotel rooms. But most of all, according to US Postal Service, it is purchasing the right to spend money.
    And the right to spend money is expensive. The biggest backers, Olympic sponsors like Anheuser-Busch, Coca-Cola, McDonald’s and Xerox, commit up to $40 million. But, getting the rights to the Olympic rings is only half the battle. The other half is the challenge to sort of wrap their product brands around that image. Often that means TV time. And at roughly $ 400,000 per 30-second slot, some of the biggest sponsors have already locked up every commercial slot in their product categories that NBC has to sell.
    Not everyone is convinced that the Games are worth the price of business admission. The biggest and most conspicuous naysayer (反对者) is Nike. Its spokesman says: "If I see a Reebok official who may not be in the best shape firing the starting pistol and Carl Lewis wearing Nike shoes, I’m going to go with Carl because that’s the authentic link. Nike’s strategy is hard to argue with-instead of sponsoring the Olympics, it sponsors Olympians.
    Yet even Nike wants a piece of the Atlantic action. Along with some other non-sponsors, Nike is trying to dot downtown Atlanta with billboards. Advertisement, it’s another Olympic event.
According to the passage all the following are Olympic sponsors except ______.
选项 A、US Postal Service
B、Nike
C、Coca-Cola
D、McDonald’s
答案B
解析 本题是细节题。文中第三段说耐克反对赞助奥运会，并说Nike’s strategy is hard to argue with—instead of sponsoring the Olympics，it sponsors Olympians，即耐克的策略是赞助运动员而不是运动会本身。所以B选项是正确答案。A选项是强干扰项，但是文中第一段就提到according to US Postal Service，it is purchasing the right to spend money。而purchasing the right to spend money也就是赞助奥运会，因此US Postal Service也是奥运会的赞助商之一。
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