首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
医学
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day
admin
2013-10-31
89
问题
For months Gina Cruz, a Manila grandmother, played Pepsi Cola’ s "Numbers Fever" promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the magic number, imprinted inside them would win her a 1 million peso($40,000)prize. When the magic number, 349 was announced in May 1992, Cruz was overjoyed to find she had not one, but two caps bearing the winning digits. She promptly fainted. " My blood pressure shot up," she explained later, "probably from drinking too much Pepsi. " Then she learned that her son also had a 349 cap—and she nearly collapsed again.
Cruz’ s indignation after discovering the next day that she was not, after all, a double millionaire , is shared by thousands of contestants who feel equally cheated. Instead of marking out 18 winning numbers, on which Pepsi had planned, a computer had wrongly generated 800,000. The company explained that it simply did not have the $ 32 billion it would take to pay all claimants. The real winners, it said, would be identified by a security code that had been placed on caps; the losers were offered apologies.
When Pepsi’ s explanation was not accepted, a promotion that initially boosted the company’ s market share by 5% turned into a nightmare. The winners felt like losers of a second, surprise lottery; the security code had been publicized as an authentication tool, not as a necessary second winning number. Feeling hoodwinked, the players have banded together in protest groups, fanning anti-Pepsi flames at frequent demonstrations and marches. More than 22,000 people holding the 349 number have filed 689 civil suits seeking damages, as well as 5,200 criminal complaints alleging fraud and deception. Some Pepsi employees have received death threats and now change their daily routines to avoid being attacked. Explosives have been thrown at Pepsi plants and offices, and 37 of the company’ s delivery trucks have been stoned, overturned or set on fire. In the worst incident , a school-teacher and a five-year-old girl were killed last. February when a grenade pitched at a Pepsi truck bounced off and exploded in front of a store.
It can be inferred from the passage that Pepsi lost______in the promotion lottery.
选项
A、5% of its annual profits
B、its market overseas.
C、its good reputation at home
D、the trust of some of its customers
答案
D
解析
文章讲的是这次抽奖活动将Pepsi的市场占有率提高了5%,而不是这次事件导致了5%的损失,由此可知选项A不正确。文章并没有对比国内外的消费者,由此可排除B,C两项。根据文章对the angry winners的描述可知这次抽奖活动使Pepsi失去了一部分消费者的信任。
转载请注明原文地址:https://www.kaotiyun.com/show/3UU3777K
本试题收录于:
医学博士外语题库考研分类
0
医学博士外语
考研
相关试题推荐
Eatingisrelatedtoemotionalaswellasphysiologicneeds.Sucking,whichistheinfant’smeansofgainingbothfoodandemot
Imagineadiseasespreadingacrosstheglobe,killingmostlymiddle-agedpeopleorleavingthemchronicallydisabled.Thenoned
Iamjustfedupwithhisexcusefornotgettinghisworkdone.
Today,IsitinasurgicalICUbesidemyfavoriteJackasherecoversfromafive-houroperationtorepairamassiveaorticaneu
A、Theclasseshaveimprovedhishealth.B、Hisnewclassesfitbetterthantheoldones.C、He’sthinkingoftakingexerciseclas
A、Thegymdoesn’topenuntiltomorrow.B、She’stoobusytogotothegym.C、There’saspecialprojectgoingonatthegym.D、T
A、TheprogrambeginsonSunday.B、He’11meetthewomanonSaturday.C、TheycouldwatchtheProgramonSunday.D、Hiscousinarri
Thepolicemanwrotedownalltheparticularsoftheaccident.
Medicaldiagnosisbeginswithapatienthistory,includingahistoryofthepresentillnesswithadescriptionofsymptoms,apa
Workisa________ofsatisfaction.
随机试题
卡利什理论中刺激的需要,包括()
下列算法中属于静态路由选择策略算法的是()
在中成药神曲胃痛片、复方陈香味片、正胃片中,所含有的共同化学药组分是()。
公开招标,是指招标人以投标邀请书的方式邀请特定的法人或者其他组织投标。( )
()是建设项目管理工作中的一项重要内容,并贯穿于项目建设的全过程。
以下说法正确的是()。
日本证券分析师协会(SAAJ)在其制定的《证券分析师职业行为准则》(1987年)中定义:“证券分析业务是指对与证券投资相关的各种信息的分析和投资价值评价,以及基于此所做的投资信息的提供、投资咨询或投资管理。”()
南方公司采用计划成本法对材料进行日常核算。2010年12月,月初结存材料的计划成本为400万元,材料成本差异账户贷方余额为6万元;本月入库材料的计划成本为2000万元,材料成本差异账户借方发生额为12万元;本月发出材料的计划成本为1600万元。则该公司
甲、乙两人对一根3米长的木棍涂色,首先甲从木棍端点开始涂黑5厘米,间隔5厘米不涂色,接着再涂黑5厘米,这样交替做到底。然后,乙从木棍同一端点开始留出6厘米不涂色,接着涂黑6厘米,再问隔6厘米不涂色,交替做到底。最后,木棍上没有被涂黑部分的长度总和为(
春天:开垦
最新回复
(
0
)