首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing
admin
2013-09-16
39
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 【B1】______in the Chinese market
Most of the career women enjoy high ability of 【B2】______
The consumer groups are the career
women of the age between 【B3】______and______
Chinese consumers usually buy the
articles of skin care, 【B4】______and______
The consumption psychology of the
Chinese consumers is mostly for 【B5】______and______purpose
Elements exerting influence on the brand: 【B6】______and______
MKC should promote its products by the 【B7】______of media propaganda
【B1】
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price- The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Obtain Success
解析
转载请注明原文地址:https://www.kaotiyun.com/show/2uEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Lookatthenotesbelow.Youwillhearanintroductionaboutacompany.MessageCaller’sname:C
Lookatthenotebelow.Youwillhearaconversationconcerningbusinessnegotiation.Messag
Lookatthenotesbelow.Youwillhearatelephoneconversationinwhichamanisplacinganorder.
Youwillhearaguestspeakeronaradioprogrammetalkingabouthowtobesuccessfulinnegotiation.Foreachquestion(23-3
Lookatthenotesbelow.Youwillheartwofriendstalkingaboutajobadvertisement.MessageMe
Lookatthenotesbelow.Youwillhearawomandiscussingproductionproblemswithherboss.Mee
YouwillhearaninterviewwithJoeNocera.Foreachquestion(23-30),markoneletter(A,BorC)forthecorrectanswer.
Everyonewantstomakeagoodfirstimpression,buthowimportantaresnapjudgmentsinthelongrun?Very,saycommunication
Readthearticlebelowaboutprofit.Choosethebestsentencetofilleachofthegaps.Foreachblank8—12markoneletter(A—G
A.PersonalAssistanttotheManagerofanInternationalFinanceCompanyTheidealcandidatewillbeanexperiencedandhigh
随机试题
简述政策接续的定义及其意义。
季铵类生物碱双季铵结构雄甾烷衍生物
混悬剂质量评价不包括的项目是()。
()是指建设项目筹资经济活动中,当事人在保证合同中约定,债务人不能履行债务时,由保证人承担保证责任。
中外合资企业的下列文件,应经中国注册会计师验证和证明后,方为有效的是()。
某上市公司董事会秘书甲将公司收购计划告知同学乙,乙据此买卖该公司股票并获利5万元。该行为属于内幕交易行为。()
在Word中,所有字符格式都可以通过()所打开的对话框来设置。
试论述幼儿语言教育的途径。
长久以来,心理学家都支持“数学天赋论”:数学能力是人类自打娘胎里出来就有的能力,就连动物也有这种能力。他们认为存在一种天生的数学内核,通过自我慢慢发展,这种数学内核最后会“长”成我们所熟悉的一切数学能力。最近有反对者提出了不同的看法:数学能力没有天赋,只能
AstheworldcontinuestorecoverfromtheGreatRecession,governmentsandbusinessesarefocusedonhowtospureconomicgrowt
最新回复
(
0
)