首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
公务员
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank
admin
2020-02-28
56
问题
Some companies are more creative in their use of history than others.HSBC’s History Wall,a striking art installation at the bank’s London headquarters,is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola,the American classics.In May,Coca Cola opened a new corporate museum in Atlanta,which is expected to pull in more than 1 million visitors annually.Attractions include the first Coke cans to go into space,a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical.Companies often use their history as inspiration for new products.Disney constantly mines its archives of old films.Carmakers have overhauled old designs for the modern era:Volkswagen’s New Beetle is an obvious example.
But the bigger payoff tends to be less tangible——that of forging stronger bonds with customers and employees.Age can by itself confer a sense of trustworthiness,brewers and banks are fond of flaunting(炫耀)their deep roots.Jim Gilmore,co-author of “Authenticity”,argues that history is also vital in giving companies a genuine sense of personality.Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s,for example,where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth.Rather than commissioning dusty biographies to mark anniversaries,Mr.Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history,too.Before giving up their old jobs,the founders of Innocent,a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London.They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs.The rest,as they say,is history.The firm now uses the story to illustrate its folksy image.
Which of the following statements is true about Jim Gilmore?
选项
A、He is the sole author of “Authenticity”.
B、He encourages firms to look for typical events from archives.
C、He loves the cobalt-blue glassed of Ritz-Carlton hotel very much.
D、He also believes that younger firms can use history as well.
答案
B
解析
细节题。根据题干关键词Jim Gilmore定位到原文第四段。本段最后一句提到Mr.Gilmore believes that firms should search the archives for inspiring stories of this kind,其中search=look for,inspiring stories=typical events,B项是本句话的同义替换。A项与原文不符,“他是‘Authenticity’的唯一作者”与原文Jim Gilmore,co-author of “Authenticity”“他是‘Authenticity’的合作作者”的表述相反,故错误;C项定位到原文Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to…,文中只是用Ritz-Carlton使用钴蓝色玻璃为例,并没有表明Jim Gilmore非常喜欢这座有钴蓝色玻璃的旅馆,故错误;D项“他认为更年轻的公司也能利用历史”并不是Jim Gilmore的观点,此句位于最后一段第一句,该句是作者的观点,故错误。故本题选B。
转载请注明原文地址:https://www.kaotiyun.com/show/2qkY777K
本试题收录于:
银保监法律类题库国家公务员分类
0
银保监法律类
国家公务员
相关试题推荐
根据人类学和考古学理论,农业可能并非人们向往的一种生活方式,而是在人口和环境之间关系逐渐失衡,供养人口的土地载能接近极限时的一种反映、环说我们的周围,可以发现日常食用的水产和肉食几乎绝大多数要依赖负养殖。养殖并非野生资源丰富的表现,恰恰相反,正是自然界里可
自有品牌又称商店品牌,是指零售企业从设计、原料、生产到经销全程控制的产品,由零售企业指定的供应商生产,贴有零售企业品牌,在自己的卖场进行销售。根据上述定义,下列不属于自有品牌的是:
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性。
巴黎高师是一所非常具有“法国特殊性”的精英学校:虽然法国自12世纪就有了与欧洲________的大学体系,但法国大革命之后,拿破仑在“大学”之上,又建立了一层以培养共和国最优秀的专门人才为目的的精英学校结构,这就是“大大学”体系。这两套体系,_______
下列关于我国地理的表述,正确的是:
行政管理的首要环节和各项职能运行的基础是:
单位环境犯罪是指公司、企业、事业单位、机关、团体违反环境保护法规,故意或过失地不合理开发利用自然资源,或者超标准排放各种废弃物,造成严重损害后果或有造成严重损害危险的以及抗拒环保行政监督、情节严重的行为。根据上述定义,下列属于单位环境犯罪的一项是:
非法小广告并非一城之疾,根治也并非一城之事。单靠一地立法或各地分散立法,无法形成________的治理合力,相关的行政执法权威也难以________,更难达到治本之效。填入画横线部分最恰当的一项是:
Manyareawareofthetremendouswasteofenergyinourenvironment,butfailtotakeadvantageofstraightforwardopportunities
Thelistoffamouscompaniesfoundedduringeconomicdownturnsislongandvaried.A2009studyfoundthatoverhalfofFortune5
随机试题
商标淡化
下列关于Word页码的叙述,错误的是_______。
舌前2/3一般感觉与味觉的支配神经是
A.槟榔B.化虫丸C.驱虫粉D.贯众汤E.使君子散
抗过敏药马来酸氯苯那敏的化学结构属于下列哪种类型
制定风险应对策略主要考虑以下()几个方面的因素。
下列各项中,不应计提固定资产折旧的是()。
下列概念中与行为主义学习理论有关的是()。
神话故事或是国产电影保持持续崛起的原动力。中国的神话故事虽然不像西方神话那样在体系形成方面清晰可辨,但中国神话的美学精神也能找到诸多的共同之处。中国神话有着浓重的底层意识,如女娲补天意在庇佑天下众生,夸父追日说的是牺牲小我保护百姓;在人与神的对话中,也洋溢
Thearticlecanmostprobablybefoundin______.Theendsentenceofthearticleisto______.
最新回复
(
0
)