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  3. For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

admin2023-02-13  46
问题     For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit margins and can cause a lot of logistic difficulties. A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand, and feasible for the seller on the other hand. Here is why streamlining a return policy in e-commerce is vital for success:
    An unclear or inflexible return policy may result in lost sales. For customers, shopping online means giving up seeing, touching and trying an item in order to get other advantages, such as convenience, a better price or availability (可获性) of certain goods. Some customers fear that the product might not be as good as expected or might arrive damaged. They demand to know exactly how to return the products and receive their money back. The following chart shows the consequence of an unclear return policy.
    Why do you give up a shopping cart with items you’ve added for purchase?
    Willing to complete the purchase, but getting distracted.       30%
    Unclear return policy.                                                               29%
    Choosing to shop in store.                                                      26%
    Lack of international payment.                                             9%
    Others.                                                                                 6%
    A clear returns policy increases customer satisfaction. A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.
One advantage of shopping online mentioned in the passage is that
选项 A、delivery is free of charge
B、the return policy is flexible
C、the refunding process is clear
D、some goods are easily available
答案D
解析 细节辨认题。由题干中的One advantage和shopping online定位到文章第二段第二句。定位句指出，对顾客来说，网上购物意味着放弃观察、触摸和试用某件商品，以获得其他便利，例如购物方便、价格更优惠或者容易买到。由此可确定D)“一些商品容易买到”为本题的答案。
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