2. 外语
  3. To manager hoping to blossom as a business leader must develop the skill to communicate effectively. One of the foremost tasks o

To manager hoping to blossom as a business leader must develop the skill to communicate effectively. One of the foremost tasks o

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问题     To manager hoping to blossom as a business leader must develop the skill to communicate effectively. One of the foremost tasks of a leader is to create【C1】______to a cause. To do that he must first communicate to build mutual understanding.
    【C2】______a manager communicates mostly to【C3】______information, a leader uses communications to build relationships. A manager overwhelms others with details and still【C4】______them cold. A leader【C5】______their hearts by combining his vision with their【C6】______in a common cause.
    Most Asian business leaders are instinctively【C7】______relationship building【C8】______direct communications. But they don’t use the mass media so well. While face to face communications is【C9】______, it is not enough in today’s big business.
    【C10】______their western【C11】______, they are not so much frightened by mass media’s potential to magnify, distort, and expose. The problem lies more in the【C12】______of professional support【C13】______to them. In most Asian companies the public affairs function either does not exist or is【C14】______routine chores removed from helping the CEO to communicate with wider audiences. The reason primarily is that the【C15】______communications officers are placed quite low in the organizational hierarchy.
    Asia’s need for business leaders who are【C16】______in using mass media to involve the public【C17】______the economic development dream has never been greaten. Television and the print media have an enormous【C18】______on the public’s perception of business. Our business leaders have not yet faced an unsympathetic press. They should start now【C19】______the day not be too far away【C20】______they are suddenly forced to enter the perilous arena of public communications.
【C18】
选项 A、affect
B、impact
C、impetus
D、impulse
答案B
解析 固定搭配。have an impact on sth．意为“对……有影响”，为固定搭配。此句大意是Televisionand the print media对商业公众的看法产生了巨大影响，而不是促进看法观点，故C项不合题意。故答案为B。
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