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  3. Frank Sinatra knew he was getting a raw deal. He could sing but he was not much of a songwriter, so he never saw a cent when mos

Frank Sinatra knew he was getting a raw deal. He could sing but he was not much of a songwriter, so he never saw a cent when mos

admin2021-02-21  93
问题    Frank Sinatra knew he was getting a raw deal. He could sing but he was not much of a songwriter, so he never saw a cent when most of his 300 or so singles were played on American radio. He spent years fruitlessly lobbying Congress to change a 1909 royalties law, which requires radio broadcasters to pay composers but not performers. Broadcasters—a more formidable lobby than artists or record labels-have long fought any change, arguing that airtime gives singers free publicity. But this month the artists and labels have had some good news.
   On June 5th Clear Channel Communications, America’s largest radio broadcaster, announced a deal with Big Machine, a country-music label, to pay performance royalties on all its radio channels, terrestrial (ie, over the air) and digital. The plan is for Clear Channel to pay the label and its artists, who include Taylor Swift and Tim McGraw, a cut of its advertising revenue. The agreement indicates that Clear Channel plans to invest more in digital radio, the part of the industry that is growing.
   But unlike terrestrial broadcasters, digital stations are obliged by a 1998 law to pay fees to artists whenever a song is played. This twisted system has made life painful for digital platforms trying to build an audience, such as Pandora, which pays out more than half of its revenue in music royalties.
   "It’s very tough to make business work online with these rates," says Tim Westergren, founder and chief strategy officer of Pandora. His firm has spent $50,000 this year lobbying Congress to change the law.
   Only 2% of Clear Channel’s listeners are digital and 98% terrestrial, so the deal looks costly. But Big Machine supplies only a small proportion of Clear Channel’s music. And paying a share of ad revenues hurts less than paying per song. The idea is to see what this does to the bottom line before negotiating with other labels.
   The deal may also reflect anxiety on Clear Channel’s part. Its leveraged buy-out in 2008, just before the ad market collapsed, has left it heavily in hock. It has enough cash to keep things humming for a few years, but few years later, debts of $12.1 billion fall due. The company will probably need a maturity extension. "There’s no way to pay that," says Melissa link of Fitch, a ratings agency. "They need growth."
   All eyes are now watching to see whether Clear Channel can make money from digital radio. It already has iHeartRadio, an internet network launched in 2008, which relies on ads rather than subscriptions. In September 2011 the network began offering customisable playlists, like Pandora. It offers 11m songs, compared with Pandora’s 900,000—but has only a tenth of its rival’s listeners. The big source of growth is among smartphone buyers, who account for 70% of Pandora’s streaming. Yet Pandora also relies heavily on advertising (only 10% subscribe), and mobiles have proven difficult for ad sales.
   [A] intends to enlarge investment in the growing digital radio market
   [B] relies more heavily on subscriptions than on advertising.
   [C] has earned profits from both digital radio and terrestrial radio.
   [D] complains that it is difficult for his firm to operate online business with high royalty rates.
   [E] has to expend over half of its income on music royalties.
   [F] thinks that Clear Channel Communications is unable to pay off its debts.
   [G] cannot get paid for his singing performance under a 1909 royalties law.
Clear Channel Communications
选项
答案A
解析 Clear Channel Communications出现在文中第二段、第五段至最后一段，解题句在第二段。该段最后一句提到，这项协议表明，Clear Channel计划增加它在数字广播上的投资，而数字广播在广播业中前景可观。A项表述与该句原文相符，其中intends to enlarge investment是文中plans to invest more的同义表达，故A为本题答案。
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