首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
admin
2017-04-21
107
问题
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
C. So why did McDonald’s wait so long to attack its domestic problem head-on.
D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
F. But by mid-1995, the value concept had evolved to straight discounting.
G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
H. Top honors instead went to Wendy’s.
【R5】
选项
答案
B
解析
此段首句是个转折句,如此活跃的海外销售并没有给麦当劳带来喜悦。备选句中的B句接着分析,尽管麦当劳并不愿意采取打折的销售策略,但是为了促销还是采取了打折促销的手段,可这也没能改善各连锁店的销售情况。
转载请注明原文地址:https://www.kaotiyun.com/show/1j9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
Readthefollowingstatement:Onlyunderofficiallawsoradministrativeregulationscanwedefendastableandreliableexa
Readthefollowingstatement:Onlyunderofficiallawsoradministrativeregulationscanwedefendastableandreliableexa
Youarearegionalmanagerforaninternationalcompany.Youhavebeenaskedtogotoameetingatyourcompany’sheadoffice.Y
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
Imagineaworldwithoutbrands.【R1】______Noraucousadvertising,nouglybillboards,andnoMcDonald’s.Yet,givenachanceand
Imagineaworldwithoutbrands.【R1】______Noraucousadvertising,nouglybillboards,andnoMcDonald’s.Yet,givenachanceand
McDonald’sdomestictroublesaren’texactlynew.Competitors,includingPizzHutandTacoBell,begannibblingatMcDonald’smar
A、Donotusethisentrancetoreturnvehiclestothefactory.B、Factoryvehiclesareturninghereallthetime.C、Denotturnhe
随机试题
关于脂肪组织MRI的表现,正确的是
阴虚发热型内伤发热的首选方剂是
下列选项中,不属于可摘局部义齿间接固位体的主要作用的是
A、地西泮B、扑米酮C、丙戊酸钠D、卡马西平E、苯巴比妥癫痫失神发作的首选药物是
工程项目管理的发展趋势有()。
光明股份有限公司(以下简称“光明公司”)委托创维企业加工一批原材料,加工后的原材料将用于生产应税消费品甲产品。创维企业属于专门从事加工业务的企业。2010年6月8日光明公司发出材料实际成本为49800元,应付加工费为6000元(不含增值税),消费税税率
下列各项中,信用卡人可以使用单位卡的情形是()。
有的地质学家认为,如果地球的未勘探地区中单位面积的平均石油储藏量能和已勘探地区一样的话,那么,目前关于地下未开采的能源含量的正确估计因此要乘上一万倍。如果地质学家的这一观点成立,那么,我们可以得出结论:地球上未勘探地区的总面积是已勘探地区的约一万倍。
函数MOD(-4*7,-24/4)的值是()。
请使用VC6或使用【答题】菜单打开考生文件夹proj1下的工程proj1,该工程中包含程序文件main.cpp,其中有类Door(“门”)和主函数main的定义。程序中位于每个“//ERROR****found****”之后的一行语句有错误,请加以改正。改
最新回复
(
0
)