首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im
What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the im
admin
2013-01-29
61
问题
What attracts customers? Obviously the quality of a product does, but visual images【C1】______a great deal. It is not only the image provided by the packaging that【C2】______but the whole corporate【C3】______of the company. There are now many products and services on the market which are similar in content【C4】______produced by different companies. It is vital, therefore, for a company to【C5】______itself from its competitors by having a strong company image which is immediately【C6】______.
Logos are part of this image. They are【C7】______which often include a name or initials to identify a company. The logo establishes a【C8】______identity for the company Just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and【C9】______the ages have used colors and symbols to show their identity. In different cultures, different colors【C10】______different meanings. Some colors may be connected with coldness in one culture and with【C11】______in another;some colors represent【C12】______in one culture but death in another. International companies have, 【C13】______, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, 【C14】______their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can【C15】______loyalty by【C16】______the instinct. Some logos【C17】______an idea of the product, and a case in point is the steering wheel in the Mercedes logo. Logos are used on letterheads, packaging and【C18】______as well as on the product itself. They may also appear in newspapers or on television as part of an advertising【C19】______.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the【C20】______. Logos, therefore, need to be original and to have impact and style.
【C18】
选项
A、covers
B、brochures
C、contents
D、volumes
答案
B
解析
本题考核的知识点是:名词辨析。cover意为“封面,盖子”;brochure意为“宣传册”;content意为“内容”;volume意为“卷,册(多指书籍)”。根据常识,公司的标志被用于信笺抬头、外包装、宣传册以及产品自身上,B为最佳选择。本题又是“关联对应结构”,文章中的and和之前的逗号都连接了前后的“对应”的信息。
转载请注明原文地址:https://www.kaotiyun.com/show/1S1O777K
0
考博英语
相关试题推荐
Futuristshaveidentifiedtwochangesthatseemtobecentraltocontemporarysociallife.First,theUnitedStatesisbeingrest
YeatswasbeginningtouseavocabularyfreshlymintedfromthetreasuryofGaelicliterature,andmanyoftheshorterpoemsin
RiteofPassageisagoodnovelbyanystandards;______,itshouldrankhighonanylistofsciencefiction.
FrictionbetweenAmerica’smilitaryanditscivilianoverseersisnothingnew.America’s220-yearexperimentinciviliancontrol
Becauseacirclehasnobeginningorend,theweddingringisasymbolof______love.
FreeAdviceIsJustAroundtheCorner(1)WhenDanielFranklin,apoliticalscienceprofessorfromAtlanta,neededcareeradv
Oneofthebasiccharacteristicsofcapitalismistheprivateownershipofthemajormeansofproduction—capital.Theownership
Protectionoftheenvironmentisbasedonaprinciplethatisbeginningtobeusedinthefieldofjurisprudence.Theprinciple
ThehistoryofAfrican—Americansduringthepast400yearsistraditionallynarrated【41】anongoingstraggleagainst【42】andindif
ThehistoryofAfrican—Americansduringthepast400yearsistraditionallynarrated【41】anongoingstraggleagainst【42】andindif
随机试题
电位滴定与容量滴定的根本区别在于()不同。
取某药物水溶液,加盐酸使成酸性,再加三氯化铁试液1滴,即显紫红色。放置3小时,不得发生沉淀。该药物应是
下列()人员应当向公司申报所持有的本公司的股份,并在任职期间内不得转让。
【2006年第4题】题16~19:某中学普通教室宽约10m,长约15m,高约3.5m,顶棚、墙面四白落地,水泥地面,前面讲台和后面班级板报均有黑板。请回答下列照明设计相关问题。请分析说明为使教室照度分布均匀,宜采用下列哪种规格的灯具?
下列不属于流浪乞讨人员救助领域的社会工作方法的是( )。
德育就是要用“爱”的浪花推动青少年前进的风帆,用“善”的乳汁润滑青少年生命前进的车轮,用“美”的春雨沐浴青少年飞翔的双翼,用“真”的阳光照耀青少年生命成长的大道。美好的使命自然使德育成为最有魅力的教育。我们要让青少年明白生命是美丽的,是神圣的,是伟大的,应
公文可以转变为值得信赖的历史档案,或者成为可资采信的()。
中国雅虎推出社交网站标志着该行业正迎来拐点。Facebook的出现让社区网络被人们所熟知。随着网易“梦幻人生”浮出水面,又有一家传统门户网站进入了社区网站领域。业内人士分析,门户网站拥有充足的资金,它们的加入将对传统社区网站造成不小冲击,并提升市场进入门槛
A、ThereisnoaccesstotheInternet.B、Thetrafficoutsideistoonoisy.C、Theairconditionerisoutoforder.D、Thereisnoh
Valentine’sDayissupposedtobeaboutloveandromance.Butunfortunately,itcanbejusttheopposite.Becauseofthat,Feb.
最新回复
(
0
)