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  3. Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

admin2014-07-10  73
问题     Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market.
    One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest.
    In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
The purpose of holding two-for-one events is to ______.
选项 A、offer in-store financing
B、lower the furniture’s cost
C、attract consumers’ interest
D、reduce the advertising budget
答案C
解析 事实细节题。本题询问举办买一送一活动的目的是什么。文章最后一句中的to arouse more consumer interest(激起消费者更多的兴趣)表明举办“买一送一”活动的目的，将这一内容与选项比较，即可确定选项C为本题答案。
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