2. 外语
  3. Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product defin

Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product defin

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问题     Traditionally, the first firm to commercialize a new technology has benefited from the unique opportunity to shape product definitions, forcing fol- lowers to adapt to a standard or invest in an unproven alternative. Today, however, the largest payoffs may go to companies that lead in developing integrated approaches for successful mass produc- tion and distribution.
    Producers of the Beta format for video cassette recorders(VCR’ s), for example, were first to develop the VCR commercially in 1975, but producers of the rival VHS(Video Home System)format proved to be more successful at forming strategic alliances with other producers and distributors to manufacture and market their VCR format. Seeking to maintain exclusive control over VCR distribution, Beta producers were reluctant to form such alliances and eventually lost ground to VHS in the competition for the global VCR market.
    Despite Beta’ s substantial technological head start and the fact that VHS was neither technically better nor cheaper than Beta, developers of VHS quickly turned a slight early lead in sales into a dominant position. Strategic alignments with producers of prerecorded tapes reinforced the VHS advantage. The perception among consumers that prere- corded tapes were more available in VHS format further expanded VHS’ s share of the market. By the end of the 1980 s, Beta was no longer in production.
The alignment of producers of VHS-format VCR’s with producers of prerecorded videotapes is most similar to which of the following?
选项 A、The alignment of an automobile manufacturer with another automobile manufacturer to adopt a standard design for automobile engines.
B、The alignment of an automobile manufacturer with an automotive glass company whereby the manufacturer agrees to purchase automobile windshields only from that one glass company.
C、The alignment of an automobile manufacturer with a petroleum company to ensure the widespread availability of the fuel required by a new type of engine developed by the manufacturer.
D、The alignment of an automobile manufacturer with its dealers to adopt a plan to improve automobile design.
E、The alignment of an automobile dealer with an automobile rental chain to adopt a strategy for an advertising campaign to promote a new type of automobile.
答案C
解析 VHS型号生产者和预录磁带生产联合类似哪个?先总结特点：配套产品和主产品生产。其目的是吸引顾客，占有更大市场。∴C正确。汽车生产商和汽油公司联合：使这一生产商制造的新型号发动机的汽油供应有保证。B．易混。关键目的不对，生产商同意只买这家公司的挡风玻璃。
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