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  3. The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobil

The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobil

admin2021-12-26  60
问题     The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile phone network was launched, advertisers have yet to figure out how to get their【C6】________out to mobile phone users in a big way. There are 2. 2 billion cellphone users worldwide, a【C7】________that is growing by about 25% each year. Yet spending on ads carried over cellphone networks last year【C8】________to just $1.5 billion worldwide, a fraction of the $424 billion global ad market.
    But as the number of eyeballs glued to【C9】________screens multiplies, so too does the mobile phone’s value as a pocket billboard (广告牌) . Consumers are【C10】________using their phones for things other than voice calls, such as text messaging, downloading songs and games, and【C11】________the Internet. By 2010, 70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisers【C12】________options for reaching audiences.
    During soccer’s World Cup last summer, for example, Adidas used real-time scores and games to【C13】________thousands of fans to a website set up for mobile phone access. "Our target audience was males aged 17 to 25, " says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket—you just can’t【C14】________cellphones as an advertising tool. "
    Mobile phone marketing has become as【C15】________a platform as TV, online or print.
    [A]accessing    [B]amounted      [C]approaching
    [D]attract      [E]casual        [F]characters
    [G]fresh        [H]ignore        [I]increasingly
    [J]messages     [K]patiently     [L]tiny
    [M]total        [N]violated      [O]vital
【C14】
选项
答案H
解析 空格前面是can’t，空格后面是名词cellphones，所以空格处应填入一个动词，且为动词的原形形式。联系上下文可知，他们的手机一直开着机，总是放在口袋里——你不能忽视手机作为广告工具的作用，因为人们手机不离手，所以手机是一个很好打广告的工具，所以ignore(忽视)符合句意。
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