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  3. Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the

Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the

admin2010-06-11  58
问题     Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the product. The consumer sees often the package and the contents as a whole, and his【B1】______ decision is influenced by the package. For example, the consumer may not be able to【B2】______ between two similar perfumes, but he or she will choose one in the more【B3】______ package. In recent years, the marketing【B4】______ of packaging has been increasingly recognized by enterprises. Today packaging has truly become a major【B5】______ force in the struggle for markets domestically and abroad.
    However, over-packaging has also arisen as a noteworthy【B6】______ . It’s said that the public and Congressional concern about【B7】______ packaging started because Senator Hart discovered that the boxes of biscuits consumed by his family were becoming higher and narrower, with a【B8】______   of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size.【B9】______ . As the package journals show week by week, there is never any hesitation in introducing a new size and shape of box or bottle.【B10】______ , but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes that are used for improving a product’s market position.【B11】______ , according to the Environmental Protection Agency in Washington.
【B8】
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