首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes
admin
2010-01-26
70
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interest ed in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company ’ s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts - based company has imposed limits on the number of its distributors ( and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes arc available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness - related craze, replacing aerobics shoes the same way its brightly colored, sot~ leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across ’several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
One reason why Reebok’s managerial personnel don’t like their shoes to be called "footwear for yuppies" is that ______.
选项
A、they believe that their shoes are popular with people of different age groups
B、new production lines have been added to produce inexpensive shoes
C、yuppies usually evokes a negative image
D、the term makes people think of prohibitive prices
答案
A
解析
题干中的“managerial personnel”即为第一段的executives,因此可知本题答案在第一段且为该段之主题:目标市场为多大,高层领导们当然不希望自己的产品仅供应一些雅皮士,再由下文之"children’s shoes for the under-18 set and walking shoes for older customers"更可知其目标消费是多高层次的。容易错选的选项B侧重公司的生产策略,故不妥。
转载请注明原文地址:https://www.kaotiyun.com/show/ccdK777K
0
大学英语六级
相关试题推荐
Publicitycancoverlargenumbersofaudiencesinashorttimeanditscostsarelowerthan______.Publicityislimited,whena
Publicityoffersseveralbenefits.Therearenocostsformessagetimeorspace.Anadinprimetimetelevisionmaycost$250,00
A、Toallowthenecessarylengthoftimeforpublicizingthewedding.B、Toprovidethebrideandgroomwithtimetopreparefort
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,onasmaller(36)______,facespractic
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,onasmaller(36)______,facespractic
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.Thesameproblem,onasmaller(36)______,facespractic
Forsomeeducators,thereisnothingwrongwithfunandgames.AgroupcalledtheEducationArcaderecentlyhelda(36)______in
随机试题
下列符合二期愈合的是
A.G细胞B.A细胞C.D1细胞D.D细胞E.PP细胞分泌血管活性物质的是
A.脓肿B.溃疡C.空洞D.化生E.伪膜细菌性痢疾的渗出和坏死物形成的病变是
ABC会计师事务所的A注册会计师负责审计甲公司2018年度财务报表。审计工作底稿中与函证相关的部分内容摘录如下:(1)甲公司2018年末存款余额最小的5个银行账户合计金额小于实际执行的重要性,A注册会计师认为这些银行存款余额对财务报表不重要,决定不对其实
根据下面材料回答下列题。2006年全国共有生产力促进中心1331家,比上年增加61家。生产力促进中心在全国分布广泛,但地区分布不均。四川、山西、黑龙江、广西、福建等地较多,分别为136、99、96、94、83家。边远省份数量较少.如海南省仅有l家
Tennisisagreatwaytokeepthemindandbodyhealthy.WelchParkTennisCourts
Economicsoftenmissesanimportantelementofinequalitybetweenmalesandfemales:unpaidwork.Themainmeasureofeconomica
Alectureisnot【D1】______Useabbreviations,symbols,numbersandsoontotakenotesinorderto【D2】______.【D3】______
A、Heworkedinapaintingstore.B、Heworkedinaprintingfactory.C、Heworkedinagasstand.D、Heworkedinabookstore.B事实细
Youmayhaveheardsomeofthefashionindustryhorrorstories:modelseatingtissuesorcottonballstoholdoffhunger,andmo
最新回复
(
0
)