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  3. When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear

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问题     When a company unexpectedly finds itself losing market share and taking a beating at the hands of its competitors, it’s a clear signal that a change is needed. For a variety of reasons, any company can suddenly lose the competitive advantage that it previously enjoyed. The mark of a strong business, however, is its ability to overcome such setbacks and reclaim its position as the front runner in its field.
    One of the greatest variables in the process, however, is technology, which on one hand makes businesses more efficient and thus profitable than previously thought possible, but changes at such a rapid pace that few businesses utilize it to its full potential. Those companies that invest heavily in the latest technology of the day may find their machines outdated and obsolete the next year, thus losing the advantage that they hoped to gain, and also a substantial amount of investment money as well. Those who are more cautious and buy less of the latest gadgetry may learn that technology changes more slowly, and their competitors who invested more heavily now hold the upper hand. It’s a game of hit and miss.
    Because of the uneven and unpredictable pace of progress between technological fields, companies are devoting more and more resources to not only acquiring more of the latest developments, but researching the factors that determine their production so as to position themselves better to adapt to the next change. This strategy has been producing positive results for those who employ it, but it is a massively expensive one, limiting its viability to only the largest companies, who are already enjoying many advantages in the market.
    Such dynamics make it increasingly difficult for new startup companies to break into established markets, lacking the funding and cash reserves necessary to play the game the same way as the big boys do. The same technology that keeps the large companies on top, however, can still topple them. New, smaller companies have less to lose and thus can afford to gamble on new technologies that larger companies consider too risky to devote themselves to. In the rare occurrences when these risky endeavors bear fruit, proving themselves to be the way of the future, the rewards to those daring enough, or small enough, to invest in them prove well worth the effort.
The text is mainly about______.
选项 A、the impact of technology on business
B、how small companies can catch up with larger ones
C、the effect of the unpredictable nature of technology on business dynamics
D、the result of rapid technological change on business decisions
答案C
解析 属主旨思想题。文章第一段指出现状：有很多原因会造成公司在转瞬之间失去先前的竞争优势。第二段指出：这个过程中最大的变数之一是技术，一方面技术可使企业更高效，获利更多。但这么快速的技术变化使得绝大部分企业难以充分发挥技术的作用。第三段说明：因为技术领域的进步是不一致的，也无从预见，只有已在市场上占有优势的大公司才能投入越来越多的人力物力获取最新的发展态势。第四段又进一步强调技术的不可预测性：水能载舟，也能覆舟，让大公司领先的技术也可以让它垮掉；小公司也可在技术上赌一把。由此可知，全文的中心思想是“技术的不定性对企业动态变化造成的影响”。因此，选项C符合此意。选项A、D、B分别是第三、二段及最后一段中的内容，信息不全面。
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