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  3. In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the

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问题 In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.
A: What is important when…?
    Conducting a market research
    • Defining the problems
    • Creating a research plan
    •
    •
B: What is important when…?
    Arranging pre-work training
    • To adjust to their jobs
    • To develop new skills
    •
    •
C: What is important when…?
    Launching a new product
    • Knowing the target customers
    • Carrying market research
    •
    •
选项
答案If you choose topic A: what is important when conducting a market research? When conducting a market research, I think there are four points to consider, namely, defining the problems, creating a research plan, collecting data and analysing data. Firstly, it’s crucial to define the problems before starting the research. In other words, you should specify the aim of the market research, i. e., what you want to gain and solve through the research. Then these problems will become a guideline for further work. Secondly, making a research plan is very necessary. A well-prepared plan should include many aspects, such as how to carry out the market research, how many people should be included, and how long it can take. You can evaluate your present work in accordance with the plan to see whether it deviates from the original goal. Thirdly, collecting data is significant. You should make preparations as to how to collect the date and how to guarantee that the data are valid. Lastly, analysing date is another important process. The date collected can help you know the causes of the problems and realise your aims by carefully analysing them. If you choose topic B: what is important when arranging pre-work training? The first thing when arranging pre-work training is to assist new employees to adjust to their jobs and work environment. Only when they received a formal on-the-job training course can they overcome the difficulties in daily life. The second point to remember is that the pre-work training course can ensure that graduates have the right skills in the company, and by developing these skills, they will be motivated in their present jobs, the employers’ confidence will also be confirmed in the future of themselves and the businesses they work for. In addition to that, meeting the staff’s requirements is also important, by which we can make more effective work. You also need to consider whether the trainer himself is qualified. A good trainer can make the training more appealing and professional, and make the new recruits cultivate a sense of belonging. If you choose topic C: what is important when launching a new product? When launching a new product, the first thing to consider is knowing your target customers. It’s an essential factor in this stage: you’d better know your target customers’ age, social status and their interests. Without knowing that, the publicity of the product will become difficult and expensive. In addition to that, carrying market research is also important. Market research is used to ascertain opinions among consumers and the public in general. For instance, you may find out which type of products they may like and also evaluate the strengths and weaknesses of your cornpetitors. Furthermore, the distribution channel of the product plays a vital role in launching. By establishing a distribution network, you may ensure the profit of the product, and lower the cost of stocking. Before I finish, I’d like to point out that there can also be other marketing strategies, such as the advertising campaign, the testimonial and cash voucher, billboard, etc. You can make a survey of all the methods, and select the compatible one to create competitive advantage.
解析
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本试题收录于： BEC中级口语题库BEC商务英语分类
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