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  3. Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to wat

Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to wat

admin2018-05-18  72
问题     Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to watch it, on whatever screen I choose. I’ll gladly pay.
    The technology exists to make this happen today. Yet nearly two decades after the introduction of the World Wide Web, this remains a fantasy. NBC, which broadcasted the Vancouver Olympics in the United States, wouldn’ t put videos on its Web site until they had been shown on prime-time TV. So Americans had the weird experience of learning from a news report during the day that something fantastic had just happened, and then having to wait until that night’s broadcast to see it.
    Bloggers complained, but NBC wouldn’t give way. Its research shows that people like me, who want to watch the Olympics online, represent only 7 percent of the total audience. The other, bigger concern is: the Internet doesn’ t deliver any money. Advertisers remain willing to pay big money to show their commercials on prime-time TV. But on the Internet? Not so much.
    So NBC clings to the old way of doing things. As it sees it, the prime-time show is the most important. To make matters worse, NBC was already expecting to lose $ 250 million on the 2010 Vancouver Games. Good luck persuading it to invest in a risky Web project.
    It’s easy to blame the network executives. But the NBC guys and their like are only doing what makes sense. They’ re going where the money is.
    That needs to change. Yes, selling reporting of Olympic events over the Internet would drain away some of the prime-time audience, but my sense is many of the online subscribers would still watch the prime-time show. And over time, the subscription dollars could become a substantial revenue stream. Instead of viewing the Internet as a threat to prime time, the TV networks should see the Web as a way to sell even more of their product to a small but passionate subset of their audience.
    I’ m hoping that by 2014, that will have changed.
After the 2010 Vancouver Games, NBC is likely to______.
选项 A、improve its prime-time show
B、continue its current practice
C、raise its price for advertising
D、try its luck in a web program
答案B
解析 推断题。由第四段第一句“So NBC clings to the old way ofdoing things．”可知，美国广播公司会坚守过去的老办法，这与B选项意义一致，故选B。
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