首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall ver
When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall ver
admin
2016-12-28
59
问题
When it comes to Barbie’ s body, it will no longer be one size fits all. On Thursday, Mattel unveiled curvy, petite and tall versions of its iconic fashion doll whose unrealistically thin shape has attracted criticism for decades. The three body types will also be sold in an assortment of skin tones, eye colors and hairstyles.
The move is about more than just making Barbie look different. While Barbie was once Mattel’s powerhouse brand, sales have plummeted in recent years as the doll has struggled to remain relevant to little girls who do not look like her and who play with toys other than dolls. "This is about drawing a wider demographic that had turned away from Barbie back to Barbie," said Jim Silver, the editor of a toy review website.
But some industry experts and academics have long doubted that cosmetic changes—whether racial or body shapes—can revive the popularity of the 57-year-old Barbie, whose sales have been declining by double-digits in recent years. Executives have been optimistic, pointing to signs that Barbie’ s in-store sales began picking up last year.
The slumping sales may also be partly attributed to the shift away from traditional toys toward electronics and games in recent years, as many parents and children have clamored for less gender-specific toys. Even Lego, the world’ s top toymaker, has had to alter its strategy and some of its building block lines to accommodate the growth in the market for learning toys that appeal to boys and girls. Faced with weakening sales in its core brands like Barbie, and criticism that it was too slow to pick up on trends, Mattel has undertaken a number of efforts to improve innovation.
Barbie’ s new shapes also coincide with a progressive cultural shift already underway in stores and the toy aisles. Parents and many health experts have complained that too many dolls, models and even clothing companies conform to an extremely thin, even anorexic, body type and have pressured corporations to offer a broader variety of images and apparel sizes to give girls and boys more confidence in their own body shapes.
And some parents, concerned about negative gender stereotypes(a racecar for a son, a princess doll for a daughter), have pushed retailers into more gender-neutral territory. The Disney Store, for example, decided to label all of its children’s Halloween costumes as "for kids," as opposed to for boys or girls. Amazon, which by some measures accounts for more than half of all online sales, has banished gender distinctions for its toys.
According to Jim Silver, Barbie adds curvy, petite and tall to body shapes in order to______.
选项
A、make Barbie look different in skin tones, eye colors and hairstyles
B、cater to girls who do not look like Barbie and who play with other toys
C、let a wider range of people who lose interest in Barbie like Barbie again
D、let more people from different countries who have never known Barbie love Barbie
答案
C
解析
根据题干关键词定位到第二段。该段最后一句是吉姆.西尔弗的观点,考生需要准确理解他的话.引号中句子的意思是“这是为了让那些对芭比失去兴趣的更广泛的人群重新爱上芭比”,故C项为正确答案。A项“让芭比在肤色、眼睛颜色和发型方面看起来有所不同”和B项“迎合那些长得不像芭比、喜欢玩其他玩具的女孩”虽然也是原因之一,但并不是吉姆.西尔弗的观点。D项的have never known Barbie love Barbie与原文的had turned away from Barbie back to Barbie不符。
转载请注明原文地址:https://www.kaotiyun.com/show/N3oZ777K
0
考研英语一
相关试题推荐
FormostpeopleBritain’sbouncingeconomy,nowgrowingatitsfastestforthreeyears,iscauseforcheer.Not,【C1】______forth
Marriageis,formanypeople,theirmostimportantrelationship,thesourceofmuchhappiness,and,forsome,evenaddsextraye
Aperson’shomeisasmuchareflectionofhispersonalityastheclotheshewears,thefoodheeatsandthefriendswithwhomh
Aperson’shomeisasmuchareflectionofhispersonalityastheclotheshewears,thefoodheeatsandthefriendswithwhomh
Aperson’shomeisasmuchareflectionofhispersonalityastheclotheshewears,thefoodheeatsandthefriendswithwhomh
"Poverty",wroteAristotle,"istheparentofcrime."Butwasheright?Certainly,povertyandcrimeare【C1】______.Andtheidea
"AMZN"isafour-letterwordtomanybooksellers.Theonlineretailerhasbeen【C1】______ofkillingthebooksellingindustry.It
Thejobrecoverycouldperhapsbestbedescribedasmodest,andFriday’sjobsreportforMayfurthersolidifiedthatdescript
Youarewhatyoueat,orsothesayinggoes.ButRichardWrangham,ofHarvardUniversity,believesthatthisistrueinamorep
Dieting,accordingtoanoldjoke,maynotactuallymakeyoulivelonger,butitsurefeelsthatway.Nevertheless,evidencehas
随机试题
简述在哪些情形下,法定代理或者指定代理终止。
处方调配的基本程序:
悬臂梁AB由三根相同的矩形截面直杆胶合而成,材料的许可应力为[σ]。承载时若胶合面完全开裂,接触面之间无摩擦力,假设开裂后三根杆的挠曲线相同,则开裂后的梁强度条件的承载能力是原来的()。
柱截面强度验算的应力为______。柱截面整体稳定性验算中应力为______。
无权代理人以被代理人的名义订立的合同,相对人有理由相信行为人有代理权的,该代理行为( )。
排出管有室外排水管连接处的检查井,井中心距建筑物外墙不小于()m。
某项目固定资产投资是3850万元,流动资金为462万元,铺底流动资金为139万元,投产后正常生产年份的利润总额为578万元,销售税金及附加为200万元,则正常生产年份的投资利润率为()%。
进口口岸栏应填______。成交方式栏目应填______。
水池的四周栽了一些树,小贾和小范一前一后朝同一个方向走,他们都边走边数树的棵数,小贾数的第21棵在小范那里是第6棵;小贾数的第8棵在小范那里是第95棵。则水池四周栽了多少棵树?
Stocksarenotgoods--theymerelyare______,exchangingcurrentcashflowsforfutureones.
最新回复
(
0
)