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  3. Television carries more national advertising than any others in the United States. The same is true in some smaller countries su

Television carries more national advertising than any others in the United States. The same is true in some smaller countries su

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问题     Television carries more national advertising than any others in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries, Sweden and Denmark, for example--the stateowned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
    The chief reason for the population of television among United States advertisers is that it it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30- second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
    Because it employs motion as well as words, graphics, sound, and music, television is a valuable medium for products that lend themselves to demonstration. No other medium is effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium such as long-distance telephone calls.
The writer of this passage is ______ about the benefits of TV advertising.
选项 A、optimistic
B、unconcerned
C、enthusiastic
D、positive
答案D
解析 本文作者指出，美国电视广告业非常繁荣，原因是观众多，效果好，它比其他媒体广告更加有效，是一种理想的广告媒体。从此我们可以判断作者对电视广告带来的结果是持肯定态度的。
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