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  3. [A] Differentiate yourself from your competitors [B] Plan out your content strategy ahead of time [C] Use web tools to tra

[A] Differentiate yourself from your competitors [B] Plan out your content strategy ahead of time [C] Use web tools to tra

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问题    [A] Differentiate yourself from your competitors
   [B] Plan out your content strategy ahead of time
   [C] Use web tools to track your content
   [D] Create a set schedule for posting your content
   [E] Collect readers’ feedbacks about what they really want
   [F] Use keyword research effectively
   [G] Have a diverse array of content
   How to Create a Great Content Strategy
   Creating a great content strategy takes time and patience. There are a number of steps you must take to ensure that your content strategy is great Different steps will work for different topics but some hold true for all websites. The following article is a concise and information-filled guide to help you make sure that your content strategy is a surefire success. 【R1】______
   Regular content updates are essential for a great content strategy. There are a number of reasons for this. Regular updates ensure that visitors to your site have something new to read every time they visit Regular updates also ensure that search engines, content aggregators, and bloggers see your site as current and relevant. Relevancy is important for your content strategy because websites live or die on their value to search engines.
   【R2】______
   While posting content regularly is important, having different types of content also helps to broaden the appeal of your site and help you reach a large and diverse online audience. While your content should be related to your original theme, it helps to be creative and to try and offer content that your competitors do not have. Sometimes this means targeting readers or visitors in smaller niches with pinpointed content. If your content is aimed towards a very specific niche without any broad appeal, your site will not grow. This content strategy may work for some, but a successful content strategy will avoid this pitfall.
   【R3】______
   In order to craft your content strategy to perfection, it is absolutely necessary to track your content after it is posted. This way you will be able to find out what subjects and content pieces are popular and are rewarding you with large numbers of visitors. You can make your content strategy much more efficient by only producing and posting content that people actually want to see.
   【R4】______
   In order to have a coherent and cohesive content strategy, it is essential that you create a long term plan for your content posting. The best content strategies are thought out, and the content within them works together to create something greater than the content alone. If your content strategy is planned out, you will be able to better manage your project, and make sure that the site is constantly growing. Plan out your content strategy in advance to maximize and manage growth.
   【R5】______
   To create a great content strategy, find out what your potential visitors are searching for. The best way to gauge demand is to determine how often certain terms are being searched. You can research how many people search for a potential keyword as well as how many websites a search brings up. Your goal is to find a happy medium between the two search metrics. If you develop content related to what people are already searching for, you will be able to find out demand before creating a product (the content).
【R2】
选项
答案G
解析 本段的重点是内容多样化，首句中的different types of content便体现这一主旨。段末提醒目标人群不能过于细分，内容不能太过特定，也是这一主旨的体现。G“让你的内容多样化”能很好地概括主旨，其中的diverse array of content与首句的different types of content同义，故选G。
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