2. 财经
  3. Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately

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问题 Shopping has always been something of an impulse activity，in which obj ects that catch our fancv while stroiling are immediately bought on a whim．Advertisers and sellers have taken advantage of this fact，carefully positioning inexpensive but attractive items on paths that we are most likely to cross，hoping that our human nature will lead to a greater profit for them．With the dawn of the Internet and its exploding use across the world，the same tactics apply． Advertisers now place”banners”，links to commercial web sites decorated with attractive Dictures designed to catch our eyes while browsing the webs，on key web sites with heavy traffic．They pay top dollar for the right，thus creating profits for the hosting web site as well, These actions are performed in the hopes that during the course of our casual and leisurely web surfing，we’ll click on that banner that sparks our interest and thus，in theory，buy the products advertised． Initial resuIts have been positive．
Web sites report a huge inflow of cash，both from the advertisers who tempt customers in with the banners and the hosting web sites，which are Daid for allowing the banners to be put in place．As trust and confidence in Internet buying in creases and information security is heightened with new technology，the volume of buying is increasing，leading to even greater profits． The current situation，however，is not quite as optimistic．Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals，web browsers are beginning to allow banners to slip their notice as well．Internet users respond to the flood of banners bv viewing them as annoyances，a negative image that is hurting sales，since users are now less reluctant to click on those banners，preferring not to support the system that puts them in D1ace．
If Internet advertising is to continue to be a viable and profitable business practice，new methods will need to be considered to reinvigorate the industry． With the recent depression in the technology sector and slowing economy，even new prac  tices mav not do the trick．As consumers are saving more and frequenting traditional real astate businesses over their Internet counterparts，the fate of Internet business is called intoauestion．
The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed．
It can be learned from the first paragraph that Internet advertising________.
选项 A、has taken the place of more traditional methods of advertising
B、is one of the most effective ways to make profits on the web
C、is paralleling advertising methods in traditional business settings
D、seeks to tempt customers through impulse shopping methods
答案C
解析 细节理解题。本题问：从第1段中可以了解到互联网的促销广告有什么特点?第1段的主题核心句足该段的最后一句，它写道：“with the dawn of t11e Internet and its exploding use acrOSS the world，the same tactics apply．”(随着互联网的到来以及它在全世界的大量使用，所采用的促销策略依然与以前相同)可见，选项C“与传统环境中的做广告方法相类似。”与上句句意基本相同。故应选C。A项的表述不能入选，因为瓦联网做广告并未替代传统广告方式。B项太绝对化，不能入选。D于扰性强，它不能人选是因为其不是第1段的中心思想。
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