首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
admin
2017-03-15
87
问题
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in programmes with an erotic theme can be tricky: the minds of viewers tend to be preoccupied with what they have just seen and the advertisement is ignored. New research now suggests that even if the commercial is made sexually enticing, people still fail to remember it.
Ellie Parker and Adrian Furnham of University College London devised an experiment to test three ideas. The first was to confirm that men and women alike would struggle to remember the brand of a product that was advertised during a break in a programme that contained sex. The second was that commercials that had an erotic element would be recalled more readily than those that did not. Finally they wanted to know whether people would remember the advertisement more easily if its theme contrasted with the programme into which it had been inserted.
They recruited 60 young adults and divided them into four groups. The first and third groups were treated to an episode of Sex and the City called "Was it good for you?" in which the four female characters try to ascertain whether they are good in bed. It includes kissing, foreplay, nudity and sex scenes, and a discussion of the merits of sex, sexual failings and homosexuality. The second and fourth groups were shown an episode of Malcolm in the Middle, about the second-eldest of three boys raised at home in a dysfunctional family. It contained no such titillating material.
During a commercial break in the screenings, the researchers showed the first and second groups a series of six advertisements for products including shampoo, perfume and beer, all of which played on sex. The third and fourth groups were also shown a series of six advertisements for the same type of products that did not employ eroticism. They then asked their subjects about what they had seen. The results are published in the March issue of Applied Cognitive Psychology.
Those who had watched Sex and the City could remember little other than the programme. They were less able to name which brands had been advertised than were the groups that had watched Malcolm in the Middle, whether or not the advertisement tried to be sexy. Even when the researchers prompted their recall, by naming the type of product that had been advertised, the viewers of Sex and the City failed to remember what they had seen, compared with the groups that had seen more mundane scenes.
To test the second hypothesis, the researchers compared the recollections of those who had seen the advertisements that used the promise of sexual allure with those of the people who saw advertisements that did not titillate. They found no significant difference between the two groups. There was, however, a difference between the sexes: men were more likely to remember sexual advertisements (albeit not the brand advertised) whereas women were more likely to remember non-sexual advertisements.
Finally the researchers tested to see whether the people who had watched Sex and the City combined with non-sexual commercials and those who had watched Malcolm in the Middle combined with sexual commercials remembered what was being advertised better than those shown more homogenous fare. Again, they found no significant difference between the two groups; this time, men and women reacted in the same way.
Earlier work has suggested that sex and violence in television programmes deter people from paying attention to advertisements, but speculated that this may be overcome by using sex in the commercials as well. The new work suggests that this view is mistaken. It would appear that sex does not sell anything other than itself.
How did they test the second hypothesis?
选项
答案
They compared the recollections of those who had seen the advertisements that used sexual allure with people who saw advertisements that did not titillate. No significant difference, but men were more likely to remember sexual advertisements while women weren’t.
解析
转载请注明原文地址:https://www.kaotiyun.com/show/9ySO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
1986年全国人大常委会副委员长班禅喇嘛在西康地区大法会上教诲信徒们,要爱惜民族团结,维护祖国统一。在中国,公民的信仰自由受到法律保护。目前全西藏在寺僧尼约有14,000多人,另有800位宗教界人士在各级人大、政协、佛教协会和政府部门中工作。
从目前全球经济发展看,一些重要的特点和趋势值得我们高度重视。主要是:科技进步日新月异,前所未有地提高了人们认识和把握宏观世界和微观世界的能力,为人类推动生产力发展和创造美好生活提供了强大支持;国际生产要素优化重组和产业转移加快,各国经济发展更加紧密地联系在
旅游是一项集观光、娱乐、健身为一体的愉快而美好的活动。旅游业随着时代进步而不断进步。从20世纪中期起,现代旅游业在全世界迅速发展。游客人数不断增长,旅游业规模持续扩大,旅游经济地位显著提升,旅游活动愈益成为各国人民交流文化、增进友谊、扩大交往的重
中国制造2025中国制造2025是中国政府经过深思熟虑做出的重大战略性决策,是基于中国工业发展水平和未来发展目标所做出的。而很多人对中国制造2025有些误解,认为中国这个政策出台,是不再购买国外的装备。但事实并非如此,企业是自愿决定购买
共享经济常常有人问我什么是“共享经济”。现在正是时候,我来和大家解释一下“共享经济”的定义,定义可以帮助人们建立更好的“共享经济”。在这样的社会和经济系统中,人们可以分享信息和其它事物,任何组织中的所有人都可以进行商品和服务的生产、贸易和消费。
调查者发现每天散步有利于睡眠质量。他们同时也提出只有早上锻炼才对晚上睡觉有利。那些晚上锻炼的人实际上有更多的睡眠问题。一个可能的解释是晚上和早上锻炼相比会影响睡眠质量。早上锻炼可能会让生命钟变得有序,而晚上锻炼则会打乱这种秩序。但是还需要更多的调查来证实这
上海玩具厂建于1996年1月,位于浦东新区西北,是一家中法合资企业。占地面积38,000平方米,有职工880人,主要生产各种玩具汽车,一半以上的产品出口。
随机试题
通入水中,水仍保持中性的气体是
乳房深部脓肿,诊断依据应是()
关于股东代表诉讼,下列说法符合《公司法》规定的有()。
下列消费品中属于消费税征税范同的有()。
老王两年前投资的一套艺术品市价上涨了50%,为尽快出手,老王将该艺术品按市价的8折出售,扣除成交价5%的交易费用后,发现与买进时相比赚了7万元。问老王买进该艺术品花了多少万元?()
黄金分割又称黄金律,是指事物各部分间一定的数学比例关系,被公认为最具有审美意义的比例数字,是最能引起人的美感的比例,因此被称为黄金分割。那么这个黄金分割点是多少?()
A、 B、 C、 D、 C图形均有5个封闭区域,其中内部最大的封闭区域的形状与外部轮廓相同,C符合。
结合图形从总供给总需求模型推导短期和长期的菲利普斯曲线。[西南财经大学802经济学二2014研]
Concernsafewyearsagothatstudentswouldbeforcedtousestimulantsinthefightforclassrankandhonorsthusseemtobe
Shynessisthecauseofmuchunhappinessforagreatmanypeople.Shypeopleareanxiousand【B1】______;thatis,theyareexces
最新回复
(
0
)