首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in prog
admin
2017-03-15
91
问题
Sexual allure is often hinted as being the prize for buying this or that. Yet advertising wares during commercial breaks in programmes with an erotic theme can be tricky: the minds of viewers tend to be preoccupied with what they have just seen and the advertisement is ignored. New research now suggests that even if the commercial is made sexually enticing, people still fail to remember it.
Ellie Parker and Adrian Furnham of University College London devised an experiment to test three ideas. The first was to confirm that men and women alike would struggle to remember the brand of a product that was advertised during a break in a programme that contained sex. The second was that commercials that had an erotic element would be recalled more readily than those that did not. Finally they wanted to know whether people would remember the advertisement more easily if its theme contrasted with the programme into which it had been inserted.
They recruited 60 young adults and divided them into four groups. The first and third groups were treated to an episode of Sex and the City called "Was it good for you?" in which the four female characters try to ascertain whether they are good in bed. It includes kissing, foreplay, nudity and sex scenes, and a discussion of the merits of sex, sexual failings and homosexuality. The second and fourth groups were shown an episode of Malcolm in the Middle, about the second-eldest of three boys raised at home in a dysfunctional family. It contained no such titillating material.
During a commercial break in the screenings, the researchers showed the first and second groups a series of six advertisements for products including shampoo, perfume and beer, all of which played on sex. The third and fourth groups were also shown a series of six advertisements for the same type of products that did not employ eroticism. They then asked their subjects about what they had seen. The results are published in the March issue of Applied Cognitive Psychology.
Those who had watched Sex and the City could remember little other than the programme. They were less able to name which brands had been advertised than were the groups that had watched Malcolm in the Middle, whether or not the advertisement tried to be sexy. Even when the researchers prompted their recall, by naming the type of product that had been advertised, the viewers of Sex and the City failed to remember what they had seen, compared with the groups that had seen more mundane scenes.
To test the second hypothesis, the researchers compared the recollections of those who had seen the advertisements that used the promise of sexual allure with those of the people who saw advertisements that did not titillate. They found no significant difference between the two groups. There was, however, a difference between the sexes: men were more likely to remember sexual advertisements (albeit not the brand advertised) whereas women were more likely to remember non-sexual advertisements.
Finally the researchers tested to see whether the people who had watched Sex and the City combined with non-sexual commercials and those who had watched Malcolm in the Middle combined with sexual commercials remembered what was being advertised better than those shown more homogenous fare. Again, they found no significant difference between the two groups; this time, men and women reacted in the same way.
Earlier work has suggested that sex and violence in television programmes deter people from paying attention to advertisements, but speculated that this may be overcome by using sex in the commercials as well. The new work suggests that this view is mistaken. It would appear that sex does not sell anything other than itself.
How did they test the second hypothesis?
选项
答案
They compared the recollections of those who had seen the advertisements that used sexual allure with people who saw advertisements that did not titillate. No significant difference, but men were more likely to remember sexual advertisements while women weren’t.
解析
转载请注明原文地址:https://www.kaotiyun.com/show/9ySO777K
本试题收录于:
NAETI高级口译笔试题库外语翻译证书(NAETI)分类
0
NAETI高级口译笔试
外语翻译证书(NAETI)
相关试题推荐
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Scienceandtechnologyisamongthefactorsthathavetakenthehumancivilizationtothelevelitenjoystoday.Everymilestone
Next,wefocusonseveralareaswheregender-basedviolenceispervasive:inuniversities,urbansettings,duringwarandmilita
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
InDecember,WaymoLLC,theleadingdriverlesscarcompany,broughtouttheworld’sfirstcommercialrobo-taxiservice.Butfor
女士们、先生们:我非常高兴能利用英中贸协年会的机会向英国工商界朋友们致以诚挚的问候。多年来,英中贸协一直关心和支持中英关系发展,是堪称两国友好交流的桥梁和互利合作的纽带。在此,我谨对英中贸协及诸位长期为促进中英经贸合作所做的不懈努力和杰出贡献表示
中国的改革开放已经走过了26个年头。26年来,中国发生了翻天覆地的变化。中国经济持续快速增长,国内生产总值从不到1500亿美元增长到1.65万亿美元。进出口总额从206亿美元增长到1.15万亿美元。中国经济在世界经济总量中的比重从1%左右提高到
中国经济高速发展,需要大量的矿产品及相关的能源与原材料加工制品。每年消耗的矿石量达60多亿吨,位居世界前列。中国政府为实现经济的可持续发展,在矿产资源勘查、开发领域制定了一系列的法律、法规和政策,形成了既适合中国国情又基本与国际接轨的矿产资源勘查
与政府存在合约关系的美国公司经常面临这样的选择,究竟购买价格昂贵的本土产品,还是价格低廉的外来产品。如果公司选择购买本土产品,可能会因为未能把价格压低而激怒纳税人。但如果购买外来产品,则可能让美国工人面临失业危机。最近,美国国会通过法律,勒令与政府签过合同
自父母离异后,我从一个娇生惯养的孩子,转变成了一个通情达理的大学生。父母离异前,我指望着母亲服侍我。她为我洗衣、做饭、洗碗,甚至为我铺床。我15岁时父亲离开了我们,之后一切都变了。母亲找了份全职工作供养我们,我成了家里有时间做家务的人。另外,我在周末兼职挣
随机试题
用于确诊艾滋病的特异性抗体检测方法是
患者,女,25岁。主诉:右下磨牙进食时不适数日。检查:颌面龋洞,达牙本质层,未露髓,探痛,叩痛(-),无松动,冷试验一过性敏感
男性,40岁。患十二指肠溃疡,择期经上腹正中切口行胃大部切除术,并置切口内乳胶片引流。正常情况下,该患者拆线时间应为术后
患者男性,22岁,踢球时不慎致胫骨骨折入院,现进行胫骨牵引,护士在整理床单位时,正确的做法是
检验检测机构在申请资质时存在提供虚假材料或隐瞒情况的,()年内不得再次申请资质认定。
2014年9月中国银行、华夏银行先后宣布在香港发行优先股,称证监会核准其非公开发行优先股。10月16日,中国银行在香港发行我国首单优先股。这标志着我国金融改革又向前迈出了一大步。请回答以下问题:优先股的特征有哪些?
凌迟刑始创于()。
最近的一项研究发现,每天喝两杯以上咖啡的从事久坐工作的中年男子比其他从事久坐工作的中年男子更可能血液胆固醇含量高,而胆固醇是患心脏病可能性增加的一个因素。胆同醇能够由饮食进入血液,但咖啡中不含该物。下面哪项如果正确,能最严重地削弱该研究的一个结论:咖啡增加
A、Iwill,gotoschool.B、Ihavefinishedmyhomework.C、I’mdoingmyhomework.C听力原文:Whatareyoudoing,Tom?意为:汤姆,你在做什么?这是现在进行时
【B1】【B7】
最新回复
(
0
)