2. 考研
  3. Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

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问题     Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
    No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
    That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
   【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
    Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B8】
选项 A、tongue
B、dialect
C、jargon
D、slang
答案C
解析 空格处所在的段落主要讲的是年轻人消费能力下降对经济的影响。年轻人不愿意消费，这对于电影行业、服装零售业和家居行业都是坏消息。威廉姆斯一索诺玛公司和家得宝公司都是依靠人们建立家庭而发家致富的企业。破折号后面的内容是对前面的名词householdformation的解释，所谓的household formation是经济上的一种 8 ，其实通俗来讲，就是指人们的“成家立业”。四个选项都和语言有一定的关系。[A]tongue可用来直接代替language，表示“语言”，例如：mother tongue表示“母语”。[B]dialect：指“方言”。[C]jargon指某一个行业内的“行话，术语”。[D]slang指口语中的“俚语”。household formation很明显，就是经济上的一种术语，因此正确答案应该选[C]。
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