2. 公务员
  3. One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negat

One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negat

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问题     One factor that can influence consumers is their mood state. Mood may be defined【K1】______a temporary and mild positive or negative feeling that is generalized and not tied【K2】______any particular circumstance. Moods should be【K3】______from emotions which are usually more intense,【K4】______to specific circumstances, and often conscious.【K5】______one sense, the effect of a consumer’ s mood can be thought of in【K6】______the same way as our reactions to the【K7】______of our friends—when our friends are happy and "up", that tends to influence us positively,【K8】______when they are "down", that can have a【K9】______impact on us. Similarly, consumers operating under a【K10】______mood state tend to react to stimuli(刺激因素)in a direction【K11】______with that mood state. Thus, for example, we should expect to see【K12】______in a positive mood state evaluate products in more of a【K13】______manner than they would when not in such a state.【K14】______, mood states appear capable of【K15】______a consumer’s memory. Moods appear to be【K16】______influenced by marketing techniques. For example, the rhythm, pitch, and【K17】______of music has been shown to influence behavior such as the【K18】______of time spent in supermarkets or【K19】______to purchase products. In addition, advertising can influence consumers’ moods which, in【K20】______, are capable of influencing consumers’ reactions to products.
【K15】
选项 A、lifting
B、enhancing
C、raising
D、cultivating
答案B
解析 考查动词辨析。lift“提高，举高”，enhance“提高，加强”，raise“提高，上升，养育”，cultivate“培养，耕作”。根据句意，应是加强了记忆。故选B。
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