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  3. Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellect

Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellect

admin2014-03-22  89
问题     Piracy is generally bad for business. It can undermine sales of legitimate products, deprive a company of its valuable intellectual property and tarnish its brand.
    That principle is worth defending. Yet companies have to deal with the real world — and, despite the best efforts of companies, piracy has proved very hard to stop. Given that a certain amount of stealing is going to happen anyway, some companies are turning it to their advantage.
    For example, around 20 times as many music tracks are exchanged over the Internet on "peer to peer" file-sharing networks as are legitimately sold online or in shops. Statistics about the traffic on file-sharing networks can be useful. They can reveal, for example, the countries where a new singer is most popular, even before his album has been released there.
    In other industries, piracy can help to open up new markets. Officially, the software giant has taken a firm line against piracy. But unofficially, it admits that tolerating piracy of its products has given it huge market share and will boost revenues in the long term, because users stick with Microsoft’s products when they go legit. "It’s easier for our software to compete with Linux when there’s piracy than when there’s not," Microsoft’s chairman Bill Gates told Fortune magazine last year.
    Piracy can also be a source of innovation, if someone takes a product and then modifies it in a popular way. In a recent book, The Pirate’s Dilemma, Matt Mason gives the example of Nigo, a Japanese designer who took Air Force 1 trainers made by Nike, removed the famous "swoosh" logo, applied his own designs and then sold the resulting shoes in limited editions at $300 a pair under his own label, A Bathing Ape. Instead of suing Nigo, Nike realised that he had spotted a gap in the market. It took a stake in his firm and also launched its own premium "remixes" of its trainers.
    That this silver lining exists should not obscure the cloud. Most of the time, companies will decide to combat piracy of their products by sending in the lawyers with all guns blazing. And most of the time that is the right thing to do. But before they rush into action companies should check to see if there is a way for them to turn piracy to their advantage.
The sentence "...some companies are turning it to their advantage."(Line 3, Para 2)means companies are______.
选项 A、determined to defend for their interests
B、trying to make pirates become their employees
C、tolerating the act of piracy
D、making piracy serve for their profit to some degree
答案D
解析 本题考查对第2段中第3句话的理解。该句的上文讲了盗版屡禁不止，下文讲了盗版的可利用之处。可以推断出，这句话具有承上启下的作用，由此可推断出，这句话的意思是公司正在让盗版在一定程度上为他们的利益服务，D)为答案。
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